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November 14, 2012
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Put your money where your market is

  Top Story 
  • Analyst: Cable scatter market could gain from broadcast woes
    TBS, TNT and other cable TV networks that are popular with the 18-to-49 demographic could see demand for scatter inventory go up because of declining ratings this fall on broadcast channels, Cowen Group analyst Doug Creutz said in a note. Broadcast networks, with overall ratings off by 9% and 18-to-49 numbers down by 10%, are likely to have to provide make-goods to clients and therefore will have little inventory left for the scatter market, according to Creutz. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Time Warner cable networks post best quarter ever
    Time Warner's networks unit, which includes TNT, TBS and HBO, reported its best quarter ever, tallying $1.22 billion in operating income, 12% higher than the same period last year. The cable division helped make up for a weak performance by Time Warner's magazine and movie units, with the parent company tallying a 1.9% rise in net profit. Time Warner CEO Jeffrey L. Bewkes said the networks division was the "highlight" of the period, adding that the cable channels' performance "illustrates that our investments in content and technology are paying off." The New York Times (tiered subscription model)/Media Decoder blog (11/7), The Wall Street Journal (11/7) LinkedInFacebookTwitterEmail this Story
  • Affiliate fees, ad sales lift AMC's results
    AMC, thanks to its roster of hit shows such as "The Walking Dead" and "Mad Men," enjoyed a strong quarter, tallying $36.6 million in profit on revenue of $332 million. Ad revenue increased 9.1% to $107 million, while affiliate fees and other revenue was up 24% to $199 million. Reuters (11/8), The Wall Street Journal (11/8) LinkedInFacebookTwitterEmail this Story
  • Suddenlink charts video growth as part of strong quarter
    Suddenlink Communications added a small number of video customers in the third quarter, as revenue for the period rose 6.1% to $511.9 million and free cash flow jumped 131% to $35.1 million. "We are well-positioned to build on this track record as we continue to improve customer satisfaction ratings and near completion of the company's acquisition by management and new investors," said Chairman and CEO Jerry Kent. (11/9) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • NBCU joins with American Express for TV-inspired product line
    NBCUniversal has tapped American Express as a partner for a TV commerce program that allows viewers to use their mobile phones to buy products inspired by Bravo's "Life After Top Chef," E!'s "Fashion Police" and other series. NBC's DailyCandy website will be choosing the items, which will be sold via the Zeebox social TV application. American Express card members will be able to get a $35 rebate if they charge purchases with an eligible card that's linked to Facebook or Twitter. Advertising Age (tiered subscription model) (11/7) LinkedInFacebookTwitterEmail this Story
  • Little Caesars, Samuel Adams back "Doomsday Preppers"
    Little Caesars, Wise Food Storage and Samuel Adams are the lead sponsors of the second season of "Doomsday Preppers," National Geographic Channel's most popular series. The marketing partners will be featured in special vignettes, billboards and ads, with Wise also plugging the series in mailings and at retail stores and trade shows. National Geographic also is making a major push for the show on Facebook, as well as running ads on national cable and satellite channels, in print and online. Broadcasting & Cable (11/12) LinkedInFacebookTwitterEmail this Story
  • Gilt is ready for prime time
    E-commerce site Gilt, after five years in business, is airing its first TV ads on HGTV, Oxygen, TLC, Style, Logo, Lifetime, E! and other cable networks. "When we took a look at the marketplace, it was just the perfect time for TV," said chief marketer Elizabeth Francis. "We're a more mature business now. We have built out our product and product offerings." Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  Next Gen Advertising 
  • Internet-connected TV viewers see ads as a form of content
    More than half of consumers in Internet-connected TV homes consider interactive ads a form of content "containing useful and valuable information," according to a Parks Associates study commissioned by Rovi. About 87 million households in North America will be connected-TV homes in four years, the study predicts. "Consumers are more receptive to advertising that takes this brand-infused approach," says Rovi's senior vice president of worldwide advertising, Jeff Siegel. MediaPost Communications/MediaDailyNews (11/8) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Pro athletes are a draw for children's networks
    Professional athletes from the NFL, NBA, NASCAR and other sports are being tapped by Disney XD, Cartoon Network, Nickelodeon and Nicktoons to help promote physical fitness and attract young male sports fans to their programming. Disney XD, for example, is featuring Tony Gonzalez of the NFL's Atlanta Falcons in a series of "Ninja Moves" spots to promote healthy choices and build awareness of its animated series, "Randy Cunningham: 9th Grade Ninja." Also, Nickelodeon has incorporated NBA stars Chris Paul and Carmelo Anthony into its annual "Worldwide Day of Play" event. Multichannel News (11/12) LinkedInFacebookTwitterEmail this Story
  Digital Media 
The best way to find out if you can trust somebody is to trust them."
--Ernest Hemingway,
American author and journalist

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