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March 13, 2013
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Latest news on mobile apps

  Industry Highlights 
  • StartApp follows search success with "Exit Ad" option
    StartApp, a mobile-monetization platform, has reached the 500 million-download milestone while clocking 1 billion page views a month, John Koetsier writes. The company is adding to its popular search platform with an "Exit Ads" feature, which enables users to utilize an application without exposure to ads. VentureBeat (3/12) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Apple's advantage in app economy results from business model
    Apple's business model gives its iOS devices an advantage over rivals Google, Amazon and Microsoft, allowing users to have exclusive Apple applications as well as its competitors' best offerings, Walter S. Mossberg writes. Apple's tablet dominance is especially paying off, according to ABI Research, which says tablets will garner 35% of total app revenue in 2013, giving Apple a 65% share of the combined smartphone/tablet global app economy. "The smartphones paved the way for them, but in the end we believe that it's the tablets that will prove the more transformative device segment of the two," ABI Senior Analyst Aapo Markkanen says. The Wall Street Journal (3/12) , TechCrunch (3/12) LinkedInFacebookTwitterEmail this Story
  • New tool enables websites to analyze Pinterest traffic
    Pinterest is launching an analytic tool that will allow companies to find out how many times their website content is posted on Pinterest and how many visitors they get through Pinterest. The move is considered part of Pinterest's efforts to monetize its services. TechCrunch (3/12) , TechCrunch (3/11) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • IDC: Android will become top tablet platform in 2013
    The broad popularity of the iPad Mini aside, Android is expected to supplant Apple's iOS as the most popular tablet platform this year, research firm IDC says. Apple's insistence on keeping its tablet more expensive than the typical $200 price for Android's 7-inch tablets has cost the iPad-maker, IDC analysts say. IDC raised its estimate for 2013 tablet shipments by 11% largely because of sales of the smaller-screen devices. Computerworld (3/12) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Instagram is changing the face of brand sites with user content
    Instagram's popularity is having a noticeable effect on Web design, as brands such as Taco Bell, Patagonia, Urban Outfitters, Indianapolis Motor Speedway and others include user-generated content into their sites, Lauren Johnson writes. Those companies "are sourcing user-generated content that showcases their brand and leveraging it beyond social by incorporating this content into digital and traditional channels," Resource's Amanda Williams says. Mobile Marketer (3/13) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Opinion: Open APIs may diminish, but private models are flourishing
    Despite the prominent closure of Netflix's open API program to new developers, the applications programming interface business "on the whole is growing like crazy," Runscope Co-Founder John Sheehan writes, especially for private or partner APIs. "Infrastructure providers like Twilio, SendGrid and Stripe have shaken up entrenched, crowded markets by providing better APIs," he writes. And APIs are essential to software-as-a-service, consumer Internet companies and retailers such as Target, which is deriving business intelligence from the use of APIs, Sheehan writes. (3/12) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FTC guidelines say new-media ads should stick to old rules
    The Federal Trade Commission has warned advertisers against deceptive practices involving social media, regardless of the space limitations of media such as Twitter to make disclosures. "Advertisers should make sure their disclosures are clear and conspicuous on all devices and platforms that consumers may use to view their ads," FTC's Lesley Fair wrote in a blog post accompanying a new set of guidelines. Reuters (3/12) , The Wall Street Journal (3/12) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Early registration for the MMA Forum NY ends Friday – Mobile's Path to Purchase (May 8-10)
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register by Friday, March 15th with code EARLY_25_NY for 25% off your conference pass! LinkedInFacebookTwitterEmail this Story
  • Webinar: Maximizing Reach and Minimizing Risk: Compliance in Mobile Marketing (April 4)
    Mobile marketing slices through the noise of other media channels and engages consumers on the device that is seemingly always within reach. With mobile adoption in the U.S. over 100% and smartphone penetration over 50%, consumers receive information on their phones through voice calls, text messages, emails, and mobile websites. By harnessing the power of mobile, marketers can strengthen relationships, reward customers, and deliver powerful results. With the immediate access provided by the mobile channel offering, it is imperative that marketers are educated on the boundaries of compliance and consider them carefully in their campaigns. In 2012, SoundBite advocated for our clients and the industry to secure a successful FCC declaratory ruling that drove clarity within the complex compliance landscape. Continued efforts like this will be necessary to remove ambiguity from this channel and provide more flexibility and opportunity for marketers using mobile in their strategies. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Humor is an affirmation of dignity, a declaration of man's superiority to all that befalls him."
--Romain Gary,
French diplomat, novelist, film director and aviator

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