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January 22, 2013News for marketing professionals

  Breaking News 
  Company News 
  • Samsung knocks BlackBerrys, iPhones in business-focused spot
    Samsung's new commercial for the Galaxy S III and Galaxy Note II is aimed at businesses -- specifically those that have adopted the bring-your-own-device trend. The spot shows a day in the life of a gaming company, where users of devices similar to BlackBerrys are mocked -- one employee uses a BlackBerry-like device "for work" and an iPhone-like device "for home." With the tagline, "The next big thing for business is here," the commercial touts the Samsung devices' security features as well as their work-and-play versatility. TechCrunch (1/21) LinkedInFacebookTwitterEmail this Story
  • DISH calls out CBS for its interference in CNET award
    A full-page DISH Network ad in The New York Times calls out CBS and CNET for disqualifying its Hopper DVR from receiving a "Best of CES" award, which CNET gives out based on the Consumer Electronics Show. CBS is among a group of broadcasters suing DISH over the Hopper DVR because of its ad-skipping capabilities, and the company cited the litigation in forcing CNET, which it owns, to remove the Hopper from consideration. The DISH ad tells consumers that "Your vote is the only one that really matters." Advertising Age (tiered subscription model) (1/21) LinkedInFacebookTwitterEmail this Story
  • W+K spot to intro Booking.com relieves the vacation pressure
    A $35 million campaign for the Booking.com travel site shows "the delight of right" -- when the person booking a trip has made the right decision, says Mark Bernath, an executive creative director at Wieden+Kennedy Amsterdam. The comedy spot shows various groups of travelers arriving at far-flung destinations with trepidation about whether their accommodations will be fine, then celebrating when they are heroes. It is the first campaign in America for the Amsterdam-based Priceline affiliate. The New York Times (tiered subscription model) (1/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Facebook's global mobile-ad revenue share rockets to 20.3%
    Facebook has managed to gather 1 in 5 of its global ad dollars through its mobile platform, according to Kenshoo Social. Android smartphone devices dominated Apple's iOS by bringing in 71% of the spend, with iOS crushing Android on the tablet side at 97%. Cost-per-click for mobile devices ended December at $1.38, compared with desktop's 81 cents. Cowen and Co. predicts that Facebook's mobile-ad revenue will hit $1.7 billion this year, compared with $4 billion on the desktop. eMarketer (1/22) LinkedInFacebookTwitterEmail this Story
  Interactive 
  People & Personalities 
  • Yahoo's Mayer may use "acqui-hires" to boost ad platforms
    Yahoo is rumored to be looking at demand-side platform Turn and supply-side PubMatic as possible targets of acquisition, writes Tim Peterson. But the price tags may not be acceptable to Yahoo board members, so CEO Marissa Mayer may be looking at buying small groups of talent -- "acqui-hires" -- to bolster its mobile and programmatic-selling as an alternative. Adweek (1/20) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation."
--Charles H. Sandage, member, Advertising Hall of Fame

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