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September 12, 2012
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VIP Corner: Video Insights Powered by Big Think 
  • How to market your brand in China
     
    Big Think
    Marketing must take a different approach in China because there is not the emphasis on the individual that the West takes for granted, says Tom Doctoroff in this Big Think video. Spending habits are driven, then, by whether the purchase can be displayed publicly. "But when it comes to anything that is privately consumed, it's going to be very price-sensitive," Doctoroff says. SmartBrief/SmartBlog on Leadership (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Leading Edge 
 
  • Why Priceline chief Jeffery Boyd doesn't do the hard sell
    Priceline's ads feature William Shatner as a brash, obnoxiously hard-nosed negotiator -- but CEO Jeffery Boyd is a mild-mannered, low-key boss who doesn't like to brag. His company steers clear of Silicon Valley's obsession with appearances, focusing instead on building a sustainable business model. "There are a lot of CEOs who are very good at the talk, at the bluster, at the marketing message," says investor Mike Lippert. "That's not Jeff Boyd. He's kind of a bland guy who tells it like it is and lets the results speak for themselves." CNNMoney/Fortune (9/24) LinkedInFacebookTwitterGoogle+Email this Story
Revolutionize your approach to workplace performance.
Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how a fighter pilot's fierce mentality can help guide corporate decisions and help you cope with fluctuating business conditions. Get 15% off the book with code SAVE15, and use the Google preview feature to read a free chapter.
Strategic Management 
 
  • How Big Data helps bosses make better decisions
    Data is becoming a critically important tool for managers in digital and traditional industries, write Erik Brynjolfsson and Andrew McAfee. Data lets leaders gather and analyze information about their companies more effectively and allows them to make faster and better strategic decisions. "We can't say that all the winners will be harnessing big data to transform decision making. But the data tell us that's the surest bet," they write. Harvard Business Review online/HBR Blog Network (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Cultivate a work environment where employees thrive.
In Shifting the Monkey, Todd Whitaker explains how to nurture a workplace culture that affirms responsible employees while holding weaker ones accountable. Discover why focusing on the best employees first is integral to any organization's efficiency and success. Read an excerpt from chapter one.
Innovation and Creativity 
  • Good innovators know when to play defense
    Pitching an idea to your boss is never easy, but behavioral economics is here to help, writes Bengt Järrehult. Studies show that people lament losses with greater intensity than they celebrate gains, and that's something innovators can use to their advantage. "[I]t may actually be better to frame your idea/change proposal to your boss as an antidote to an existing threat that otherwise would cause a loss rather than framing it as a new business opportunity," Järrehult writes. InnovationManagement.se (Sweden)/Innovation Psychology blog (9/11) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 innovation tips from a master toymaker
    Former nuclear engineer Chris Gentile is a lifelong innovator whose hits include holograms found on many action figures, the Nintendo Power Glove and Disney World's DisneyQuest ride. His success comes from viewing questions in new ways, repurposing old ideas and materials creatively, and a knack for figuring out cheap, easy proof-of-concept tests to figure out which ideas are worth pursuing. "Gentile gets lots of ideas, so he needed to be able to pan through them quickly for the gold," Kaihan Krippendorff writes. Fast Company online (9/6) LinkedInFacebookTwitterGoogle+Email this Story
The Global Perspective 
  • Does Europe need to develop more leaders?
    Germany and Britain have a greater number of effective leaders than any other European nation, according to an SHL report, but their development pipeline leaves plenty to be desired. Mexico, Turkey and Egypt are all better at grooming the leaders of tomorrow, the report notes. "If you look at the way that businesses and the whole education system is being run in Western economies, it is becoming quite metric-driven," says SHL executive Paul Levett. "Leadership is about the analytic side but it is also about people and building relationships." The Wall Street Journal (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • How to fool your brain into succeeding
    If you use "don't" messages -- like "don't fail" or "don't hit the ball in the water" -- your brain tends to latch on to the messages' core content with disastrous results, S. Chris Edmonds writes. It's more effective to use positive messaging such as "succeed" or "hit the ball onto the fairway," which leaves no room for cerebral confusion. "At least, with positively stated messages, your brain won’t sabotage your efforts right out of the gate," Edmonds writes. SmartBrief/SmartBlog on Leadership (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Daily Diversion 
  • Vast arachnids spotted on roof of Seattle armory
    Visitors to Seattle's Space Needle will be shocked to notice that far below, a pair of enormous daddy long-legs are swarming across the roof of the Seattle Center Armory. A local artist painted the colossal arachnids on the roof using a trompe l'oeil effect that makes them look like real, 3-D bugs when viewed from above. This Is Colossal (9/10) LinkedInFacebookTwitterGoogle+Email this Story
 
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Vice President of National DevelopmentReading PartnersOakland, CA
CEOConfidentialDallas/Fort Worth, TX
Vice President - Sales & MarketingSpectrum Technologies, Inc.Plainfield, IL
Director/Senior Director of Clinical Development- Multiple SclerosisSelva AssociatesGreater Boston Area, MA
Vice President, AmericasGraduate Management Admission Council® (GMAC®)Washington, DC
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SmartQuote 
Our job is to manage the business, not the stock."
--Jeffery Boyd, Priceline CEO, as quoted in Fortune
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