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March 5, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Washington Post offering native advertising
    The Washington Post is now offering "native advertising" on its website with its new BrandConnect feature. Marketers can use the service to create their own content, which then will be displayed on the Post's website, including the homepage. The Post notes, however, that its editorial resources will not be part of the process and that the content would be clearly marked. (3/4) LinkedInFacebookTwitterEmail this Story
  • Tribune reported shopping papers as one package; Freedom interested
    Tribune Co. hopes to sell all its newspapers as one package, sources say, and Freedom Communications, publisher of the Orange County Register, says it may be interested. "We do happen to believe all of Tribune’s newspapers may likely fit the profile of what would work for our business model and team," Freedom chief Aaron Kushner said in an interview. Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  • Raju Narisetti: News organizations need to catch up to mobile
    Raju Narisetti has led digital efforts at The Wall Street Journal and The Washington Post, and now says that mobile is now gaining traction as a news platform. The trend is unfolding so quickly that newsrooms have yet to fully realize its importance, he says. "Most newsrooms have created mobile teams to embrace apps and embrace Apple and, now, Android devices. ... But my view is that with so much of your audience consuming your content and your journalism through anywhere between a 3- to 7-inch device, you have to start pivoting from creating just content to creating a great experience and creating different experiences on different devices," Narisetti said. Nieman Journalism Lab (3/4) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Search, e-mail use continues to increase in U.S.
    E-mail and search tools are increasingly ubiquitous among U.S. Internet users. Almost 9 in 10 adults are now using e-mail, and more than 8 in 10 are using search engines. "Like e-mail, search is one of the most basic and necessary online activities and has reached saturation among Internet users," eMarketer reports. eMarketer (3/4) LinkedInFacebookTwitterEmail this Story
  • Industry-standard Web metrics remain controversial subject
    Two years ago, the IAB, the Association of National Advertisers and the 4A's launched a drive to create an industry-standard system of Web ad metrics, but much work remains to be done, this article notes. Little consensus has been reached even on key issues such as how to ensure ads' viewability, experts say. "There's widespread recognition we have a long way to go in creating an industry standard," said Turn exec Joshua Koran, a member of the IAB’s Ad Technology Council. Adweek (3/4) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • How some newspapers are finding a way forward in tough times
    Newspapers such as The Arizona Daily Star and The Dallas Morning News are finding their way in the world of new media, proceeding not necessarily with huge strategies but rather by handling challenges as they come, notes Kristina Ackermann. The key for many is self promotion and learning how to reintroduce their product to readers and advertisers. "All is not doom and gloom in our industry, and these papers are the proof," she notes. Editor & Publisher (3/4) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Tax rules hamstring nonprofit media outfits, report says
    Obsolete IRS tax rules are hobbling nonprofit news organizations and presenting "serious and unnecessary obstacles to critical innovation" in the field, according to a report by the Council on Foundations backed by the Knight Foundation. "Given the severe contraction of newspapers and the harm that has occurred to communities as a result, it's really important that we have nonprofit media innovation to help fill some of those gaps," said former Federal Communications Commission adviser Steven Waldman, who headed the Nonprofit Media Working Group, which authored the report. Nieman Journalism Lab (3/4), blog (3/4) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Last chance to register for Transformational Communities in Chicago
    Two of the biggest challenges in making the transition to new digital business models are engaging the communities media serve and changing the culture within incumbent organizations. The American Press Institute’s Transformational Communities workshop on March 11 in Chicago provides a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. LinkedInFacebookTwitterEmail this Story
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Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus."
--Alexander Graham Bell,
Scottish-born American inventor

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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