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January 30, 2013
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News for the advertising, media, and marcom industries

  Top Story 
 
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  Agency News 
 
  • DDB wins corporate-image creative for Qualcomm
    DDB's San Francisco office has been tapped by mobile-phone chip-maker Qualcomm for brand-image advertising, after a pitch. The manufacturer will continue to use Ogilvy & Mather in Los Angeles for product-specific ads but wants a higher-profile public image from the DDB work. The shift follows the hiring of Chief Marketing Officer Anand Chandrasekher from Intel. Adweek (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Creative 
  • Nike spot features Cristiano Ronaldo moving at gale-force speed
    Wieden+Kennedy's commercial for Nike's Mercurial Vapor soccer shoes picture Cristiano Ronaldo as a forceful wind blowing past opponents, leaving destruction in his trail. The tagline is "Be Fast. Be Mercurial." Barking Owl created the music for the spot, and W+K Global Creative Director Ryan O'Rourke said that it "allowed us to build slow and mysterious and then erupt out of nowhere into playful energy at the end." Adweek (1/29) LinkedInFacebookTwitterEmail this Story
  • BBDO spots for Birds Eye show animal-family dinners
    Pinnacle Foods' Birds Eye will unveil its first commercials by new agency BBDO in February. The spots for Steamfresh Chef's Favorites show mother bears, dolphins and wolves enticing their young with the brand's side dishes. The new work comes as the frozen vegetables category is showing anemic growth and both Birds Eye and rival Green Giant are seeing sales declines. The New York Times (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
  Media 
  • CNN's managing editor exits as Zucker revamps network
    Changes continue at CNN under new President Jeff Zucker, with the network's managing editor, Mark Whitaker, announcing his departure. CNN also has tapped ABC News' Chris Cuomo to play a "major role" in a new morning program and is in talks with current morning anchor Soledad O'Brien about what she will do next. Other changes include the exits of husband-and-wife pundits James Carville and Mary Matalin as well as conservative political analyst Erick Erickson. The Wall Street Journal (1/29) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Survey: Super Bowl gender gap is closing fast
    The "Super Bowl for Women" is not the Academy Awards telecast but actually the Super Bowl, which draws millions more female viewers than the award show's total audience, writes Kim Bates. With the gender gap in Super Bowl viewing narrowing, marketers are aligning with female fans, who are more likely to share ads and watch them online, according to PHD Media. Though women have a preference for spots featuring animals, they tend to favor the same ones as men in the end, and about half feel that Super Bowl advertisers are targeting women or both genders. Advertising Age (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
  • Report: Brands open their wallets for social media
    Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith. The New York Times (tiered subscription model)/Media Decoder blog (1/29) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • J.C. Penney changes pricing strategy again; Wall Street reacts
    Stock prices for J.C. Penney jumped after yet another tweak in CEO Ron Johnson's pricing policies for the embattled retail chain. The company will no longer maintain an everyday-low-price model, which had been blamed for eroding profits. Instead it will run about 100 sales and holiday events throughout the year, which is about 500 fewer promotions than the retail chain ran in 2011. Some investors are banking on J.C. Penney's failure, however, as about 25% of the outstanding shares were sold short this week, anticipating a drop. Bloomberg Businessweek (1/29) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Industry Diversity: 2013 MAIP Agency Application Now Available
    Don't miss your chance to join the industry initiative to diversify the advertising industry by completing your 2013 MAIP Agency application.

    Forty years ago, the Multicultural Advertising Intern Program began exposing multicultural students to the world of advertising. Since then, MAIP has matured into a brand that affects the lives of more than 100 students annually, providing the platform to launch their careers. Because of this community's support and dedication throughout the years, MAIP has continued to transform more than 2,400 individuals' dreams and aspirations into reality.

    Visit our website to complete your application before Feb. 15. LinkedInFacebookTwitterEmail this Story
  • Webinar Alert -- Creative Ways Agencies Can Get Paid: How to Stop Selling Hours and Start Selling Value
    Tune in to Tim Williams, founder of Ignition Consulting Group, on March 7 as he provides tips on innovative pricing solutions. Learn how to price individual services based on value instead of cost, in addition to charging different prices for different clients at different times. Examine how forward-thinking firms are leveraging these methods and improving how they do business.

    Member and non-member pricing available. Save a spot today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician


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