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February 13, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Brands go social to romance their customers
    Brands are starting to develop more personal and intimate ways of approaching consumers using social media, writes Leyl Master Black. Brands such as Whole Foods Market and Jet Blue are looking to be continuously responsive to customer needs -- and sometimes even going so far as to anticipate what customers will want, Black adds. "Eventually, we'll even start to expect it. After all, everyone wants to be loved," she writes. USA Today (2/12) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Trendwatch 
 
  • Analysis: Rise of the machines shouldn't sideline the soul
    Machine-based, programmatic marketing is all the rage, writes Ashley Friedlein. But while programmatic tools have clear strengths, there's still a need for a more human, story-based approach. "[T]he best marketing of the future will have to harness the power of a programmatic approach. But it still needs soul," Friedlein writes. eConsultancy.com (2/12) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Getting the Word Out 
 
  • Why social media marketers are saying no to social dashboards
    Social media marketers are spurning social-marketing dashboards in favor of publishing each Facebook or Twitter post by hand, just like regular users, Tim Peterson writes. That "artisanal" approach can help marketers humanize their content and avoid overly sanitized or standardized content. "We've learned it's totally acceptable for content not to be Hollywood-polished," says Michael Kelly of Red Vines. Adweek (2/12) LinkedInFacebookTwitterEmail this Story
  • Mobile ads help rev up automakers' brand recall
    Automakers are scoring better brand recall with mobile video ads than with broadcast or desktop Web video ads, according to Nielsen data. A GMC campaign with mobile application maker Tapjoy enjoyed a brand recall of 42%, compared with an industry average of 27% for broadcast and 17% for traditional online ads. "What this data shows is that mobile video ads are a viable, and perhaps more importantly, an effective advertising alternate to TV commercials and online videos," said Tapjoy Chief Marketing Officer Peter Dille. MediaPost Communications/Online Media Daily (2/12) LinkedInFacebookTwitterEmail this Story
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  Developer Update 
  • Why companies can't quit using IE
    Corporate IT departments prefer to make all their employees use a single browser -- often an out-of-date version of Internet Explorer. That's because upgrading to standards-compliant browsers would often mean rewriting in-house apps, upgrading operating systems and even buying new hardware. CNET (2/12) LinkedInFacebookTwitterEmail this Story
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  Design Corner 
  • Must-have online tools for Web designers
    There are plenty of important online resources available to Web designers, writes Luke Clum. Among the best are Pattern Tap, which curates and categorizes examples of design elements; Cage, which helps designers collaborate on Web projects; and BrowserShots, which automatically produces screenshots showing how a website looks when loaded on a variety of browsers. WebDesignLedger.com (2/12) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why Pinterest can be an easy win for SMBs
    Pinterest is a natural fit for many small businesses, and it's easy to get started using the content and other resources you already have lying around, writes David Wallace. "You probably already have electronic images, brochures and other collateral on hand. So why not pin it?" he asks. Small Business Trends (2/12) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
Several excuses are always less convincing than one."
--Aldous Huxley,
British author


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