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February 13, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Brands go social to romance their customers
    Brands are starting to develop more personal and intimate ways of approaching consumers using social media, writes Leyl Master Black. Brands such as Whole Foods Market and Jet Blue are looking to be continuously responsive to customer needs -- and sometimes even going so far as to anticipate what customers will want, Black adds. "Eventually, we'll even start to expect it. After all, everyone wants to be loved," she writes. USA Today (2/12) LinkedInFacebookTwitterEmail this Story
Redefining Measurement from Awareness to Conversion
In our media-saturated world, no two customer journeys are alike-and success depends upon being able to measure what works and what doesn't. In this eBook, you'll learn how to build a tightly measurable, effective programmatic campaign across all stages of the customer journey. Download the ebook now!

  Trendwatch 
  • Analysis: Rise of the machines shouldn't sideline the soul
    Machine-based, programmatic marketing is all the rage, writes Ashley Friedlein. But while programmatic tools have clear strengths, there's still a need for a more human, story-based approach. "[T]he best marketing of the future will have to harness the power of a programmatic approach. But it still needs soul," Friedlein writes. eConsultancy.com (2/12) LinkedInFacebookTwitterEmail this Story
5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Getting the Word Out 
 
  • Why social media marketers are saying no to social dashboards
    Social media marketers are spurning social-marketing dashboards in favor of publishing each Facebook or Twitter post by hand, just like regular users, Tim Peterson writes. That "artisanal" approach can help marketers humanize their content and avoid overly sanitized or standardized content. "We've learned it's totally acceptable for content not to be Hollywood-polished," says Michael Kelly of Red Vines. Adweek (2/12) LinkedInFacebookTwitterEmail this Story
  • Mobile ads help rev up automakers' brand recall
    Automakers are scoring better brand recall with mobile video ads than with broadcast or desktop Web video ads, according to Nielsen data. A GMC campaign with mobile application maker Tapjoy enjoyed a brand recall of 42%, compared with an industry average of 27% for broadcast and 17% for traditional online ads. "What this data shows is that mobile video ads are a viable, and perhaps more importantly, an effective advertising alternate to TV commercials and online videos," said Tapjoy Chief Marketing Officer Peter Dille. MediaPost Communications/Online Media Daily (2/12) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Developer Update 
 
  • Why companies can't quit using IE
    Corporate IT departments prefer to make all their employees use a single browser -- often an out-of-date version of Internet Explorer. That's because upgrading to standards-compliant browsers would often mean rewriting in-house apps, upgrading operating systems and even buying new hardware. CNET (2/12) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Design Corner 
 
  • Must-have online tools for Web designers
    There are plenty of important online resources available to Web designers, writes Luke Clum. Among the best are Pattern Tap, which curates and categorizes examples of design elements; Cage, which helps designers collaborate on Web projects; and BrowserShots, which automatically produces screenshots showing how a website looks when loaded on a variety of browsers. WebDesignLedger.com (2/12) LinkedInFacebookTwitterEmail this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  Small Businesses & Entrepreneurs 
 
  • Why Pinterest can be an easy win for SMBs
    Pinterest is a natural fit for many small businesses, and it's easy to get started using the content and other resources you already have lying around, writes David Wallace. "You probably already have electronic images, brochures and other collateral on hand. So why not pin it?" he asks. Small Business Trends (2/12) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  SmartQuote  
Several excuses are always less convincing than one."
--Aldous Huxley,
British author


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