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January 3, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Amazon and Facebook should embrace Ad Choices, agencies say
    Facebook and Amazon offer targeted display advertising that incorporates third-party behavioral data, but unlike most media companies and ad networks, the Web giants have opted out of the industry's self-regulatory Ad Choices program. This creates a headache for agencies that use the sites, requiring as much as 20 hours of extra work per ad campaign to document compliance with industry rules, VivaKi Senior Vice President Grace Liau says. Advertising Age (tiered subscription model) (1/2) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Online marketers must evolve or die
    It's not enough for digital marketers to embrace new technologies -- they must also adjust to new consumer behaviors and attitudes in areas such as shopping, entertainment, information and communication, writes Mickey Alam Khan. The rise of mobile devices, especially, is giving consumers more power, more freedom and more information, making conventional marketing methods less effective, Khan argues. "The choice for marketers in 2013 is clear: either mobile-first or end up last," he writes. Luxury Daily (1/2) LinkedInFacebookTwitterEmail this Story
 
  Getting the Word Out 
  • Not sharing is no longer an option for Google users
    Google is taking a more aggressive approach to persuading people to use Google+, with users who sign up for tools such as Gmail, YouTube and Zagat automatically getting a public profile on the social network. That strategy helps Google gather information about users' online behavior, potentially opening the door to more lucrative ad targeting. The Wall Street Journal (1/2) LinkedInFacebookTwitterEmail this Story
  • Facebook's mobile strategy is paying off, JPMorgan says
    Facebook's prospects are good, with its mobile-advertising strategy starting to pay dividends and showing strong growth potential, JPMorgan Chase analysts say. "[M]arketers are also realizing that there is branding and awareness value in Facebook ads and that users don't necessarily have to click through to drive returns," the firm wrote. Bloomberg Businessweek (1/2) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How to build a website with Flask
    Flask, a Python framework, offers a simple way to build dynamic, database-driven Web pages, writes Lalith Polepeddi. This step-by-step guide covers installation, template creation, CSS styling and other essentials. NetTuts+ (1/2) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why designers shouldn't be device-agnostic
    Responsive design is sometimes confused with device agnosticism -- a practice in which designers simply refuse to make any assumptions about the gadgets on which their sites are viewed. However, responsive designers optimize their sites for any given screen size, while device agnostics willfully disregard any device-specific quirks in their users' behavior or browsing habits, writes Sarita Harbour. WebDesignerDepot.com (1/3) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • B2B marketers turn focus to vertical industry targeting
    Business-to-business companies are realizing that good search-engine results and online banner ads online are no longer sufficient to draw in business, this article notes. Vertical industry targeting is one popular answer to reach a more relevant audience, even though this option is more expensive. eMarketer (1/2) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
Well done is better than well said."
--Benjamin Franklin,
American inventor and statesman


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