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February 13, 2013News for women business owners

  Top Story 
  • Career advice from Facebook's Sheryl Sandberg
    Women can advance in the business world by "taking risks, choosing growth, challenging ourselves and asking for promotions," according to Facebook Chief Operating Officer Sheryl Sandberg, whose book on the topic is set for release in March. Women should gather supporters as they progress through their careers, but they shouldn't ask someone to be their mentor, Sandberg writes in the book. "If someone has to ask the question, the answer is probably no." Business Insider (2/12) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  Small Business Spotlight 
  • Getting a grant to expand your company
    Business owners can raise their chances of landing grants by paying close attention to the application requirements and by writing simple, clear responses, says Vernetta R. Freeney, founder of Women are Gamechangers, a company that helps entrepreneurial women connect with one another. "Practice or write rough drafts of every answer before you submit," said Freeney, who recently won a grant from PeopleFund. B2C Marketing Insider (2/12) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • Developing a schedule for content marketing
    How often you need to update your marketing content depends on what types of media you are using, writes Pawan Deshpande, founder and CEO of Curata. Post on your company's social media accounts frequently, and consider using a tool such as HootSuite to schedule your tweets. Update your blog at least once a week, and schedule e-mail newsletters based on your customers' preferences. MarketingProfs (2/11) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • and NAWBO release survey findings
    A national survey of women business owners conducted by and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
  • Join us at America's Small Business Summit
    America's Small Business Summit 2013 is April 29 to May 1. Join small businesses and executives from NAWBO and the U.S. Chamber of Commerce who will come from across the country to network, learn from business experts and advocate for pro-business policies. NAWBO is co-sponsoring this event. LinkedInFacebookTwitterEmail this Story
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  • How to stop malware from infecting your system
    Malware and other cyberthreats are on the rise, and a majority of businesses reported IT security events last year. Strategies for protecting your computer include updating your operating system and browser, using tough-to-crack passwords and educating your employees about security best practices, writes Dave Johnson. CBS MoneyWatch (2/11) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • 5 ways to find additional revenue
    If you're looking to generate some extra revenue, look for ways to leverage your company's assets, suggests Jeanne Rossomme, president of RoadMap Marketing. For example, you can sublet some of your space, sell advertisements in your e-mail newsletters or make commission-earning referrals to other companies. SCORE Small Business Success Blog (2/11) LinkedInFacebookTwitterEmail this Story
  • How to free up time for what really matters
    Hiring a personal assistant has helped Amanda Steinberg, founder of financial website DailyWorth, focus on the big tasks on her agenda. Without delegating, she says, entrepreneurs will get frustrated and burn out. Another tip for boosting productivity, according to sales expert Grant Cardone, is dividing hours into 15-minute segments. "When you start a meeting and say you have 14 minutes 59 seconds, you tend to handle the things that are most important," he said. Entrepreneur online/The Daily Dose blog (2/12) LinkedInFacebookTwitterEmail this Story
  • How to perk up your company culture
    Keep your employees motivated by setting aside time for innovation and by giving them an opportunity to voice their concerns, writes Kevin Daum. "Structured complaint sessions will act like a pressure-release valve," he writes. You could also spruce up the office with some art, encourage your employees to make videos about your company or give out chocolate. Inc. online (free registration)/Roaring or Boring blog (2/12) LinkedInFacebookTwitterEmail this Story
It's hard to visualize someone as a leader, if she is always waiting to be told what to do."
--Facebook Chief Operating Officer Sheryl Sandberg, as quoted by Business Insider

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