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January 31, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • 92.5 million people used digital coupons in 2012
    About 92.5 million U.S. shoppers used digital coupons in 2012, and slow but steady growth is expected through 2014, according to an eMarketer analysis. Digital couponing via desktop and laptop computers is now a mature industry, but the increasing use of mobile devices for couponing will continue to boost growth in coming years. eMarketer (1/31) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Survey: Google is marketers' favorite media company
    Google has overtaken ABC as marketers and ad agencies' favorite media company, according to the latest Advertiser Perceptions study. That's potentially good news for online publishers -- and bad news for traditional media -- as marketers plan their 2013 campaigns. "This is the first time that a digital-media company has made it to the top," said Ken Pearl, CEO of Advertiser Perceptions. Advertising Age (tiered subscription model) (1/30) LinkedInFacebookTwitterEmail this Story
  • The Atlantic adopts new native-ad guidelines
    After drawing criticism for running a sponsored article praising the Church of Scientology, The Atlantic has adopted new guidelines for native advertising. The new rules will see native ads more clearly labeled, and include a two-stage review process. But the company won't be shying away from native units, says Scott Havens, president of the Atlantic. "We’re very bullish," Havens said. “We believe it will be the most important part of our digital advertising.” Adweek (1/30) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Facebook reports higher revenues for Q4
    Facebook says its fourth-quarter revenues were up 40% at $1.59 billion on the back of strong mobile-ad revenues, which accounted for 23% of the total. "Today there is no argument Facebook is a mobile company," said CEO Mark Zuckerberg. The Wall Street Journal (1/30) LinkedInFacebookTwitterEmail this Story
  • Marketers butt heads over Super Bowl social strategies
    Marketers are divided over whether it's best to promote Super Bowl ads via social channels in advance of game day, or to keep the ads under lock and key in the hope of surprising and delighting TV viewers. "The world has changed. Now, enabled by social media, there's a lot of conversation before the game about what's coming up, and we want to be the most talked-about brand in that conversation," said PepsiCo marketing Vice President Angelique Krembs. The New York Times (tiered subscription model) (1/30) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  Design Corner 
  • Want to make a splash? Say yes to trash
    Kitschy, trashy websites can sometimes seem gauche, but they are guaranteed to make a big impression, writes Alex Bulat. "Kitsch is bright, garish, defiant. Sometimes it is absolutely tasteless, but still you can't ignore it," he writes. OnExtraPixel.com (1/30) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Make sure your small business is online-shopping ready
    Customers are shopping online more often, and frequently they make spontaneous purchases using their mobile devices, writes Stephanie Faris. That means small businesses must use tools to make sure they're able to handle mobile orders and that customers can easily save their information for future purchases. "By making this kind of shopping easier, you'll ensure your loyal customers can make those purchases before they forget about them," Faris writes. SmallBizTechnology.com (1/29) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Final day to enter The 2012 Internet Advertising Competition Awards
    Today is the deadline to enter the 11th Annual IAC Awards. Entries will be accepted until midnight, Eastern Standard Time. Entries can be edited until Feb. 15 when the judging phase begins. Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick your industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner! LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
Any workout which does not involve a certain minimum of danger or responsibility does not improve the body -- it just wears it out."
--Norman Mailer,
American writer


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