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January 29, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • IBM targets HR execs, CMOs with social tools
    The socialization of human resources is the focus of the IBM Connect conference this year, writes Alex Williams. IBM has integrated its IBM Connections social software with its Kenexa acquisition, diving into competition with Salesforce.com, Oracle and SAP. IBM is also releasing Social Media Publisher for CMOs interested in ad campaigns via social networks. TechCrunch (1/28) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • RIM has a few answers to the BYOD trend
    Research In Motion's attempted comeback will be hampered by a decline in corporate and government partners from 71% of its subscribers to an estimated 20% to 25%, according to National Bank of Canada analyst Kris Thompson. With a corporate market increasingly adapting to the bring-your-own-device trend, RIM is responding by offering freebies and incentives, as well as device-management software. "We want to bring some sanity to this BYOD phenomenon that many [companies] are struggling with," RIM Senior Vice President Pete Devenyi says. The Wall Street Journal (1/28) LinkedInFacebookTwitterEmail this Story
  • An 8-point checklist for streamlining content creation
    Finding time to create great content is difficult, but applying these eight steps will help, writes Corey Eridon. Concentrate on fact checking, editing and proofing before publishing. Use data, well-chosen visuals, examples and quotes from thought leaders and industry experts to support your content's claim. And subtract the jargon to reach the broadest audience. HubSpot.com/Inbound Internet Marketing Blog (1/28) LinkedInFacebookTwitterEmail this Story
  • Yahoo converts increase in sales, search into 4% Q4 revenue gain
    Yahoo's search business compensated for a decline in display advertising, as the company posted a 4% year-over-year gain in revenue to $1.22 billion in the fourth quarter. "As long as in the near-term things are not bad, I think the stock will generally act positively while we wait for [CEO] Marissa Mayer to deliver," says analyst Sameet Sinha of B. Riley Caris. Under Mayer's leadership, the Internet portal enjoyed its first annual sales increase in four years, as the company charged more for ads on its pages. Reuters (1/29), Advertising Age (tiered subscription model) (1/28) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Unified buys PageLever for Facebook analytics integration
    Social marketing platform Unified has acquired Facebook page management and analytics provider PageLever. "We're deepening with Facebook and broadening the overall solution for other platforms. With Facebook, we now have the Facebook Ads and Insights badges in the Preferred Marketing Developer program," says Dave Donohue, vice president of marketing for Unified. Adweek (1/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • Innovations come from unexpected places
    Sometimes a major breakthrough comes from seemingly unrelated research, which is why it's important for organizations to keep pushing the boundaries of what is currently possible, Bernard Meyerson of IBM writes. "The fact of the matter is you never completely know what's on the horizon in the future," he writes. "What appears as a mistake today could become something of extraordinary value down the road." Wired.com (1/28) LinkedInFacebookTwitterEmail this Story
  • Successful careers unfold in 3 stages
    Most people's careers can be divided in to three phases, says Brian Fetherstonhaug, the CEO of OgilvyOne. During the first phase, which lasts for about 10 to 15 years, your primary goal should be to cultivate lasting relationships and accumulate valuable experiences. The second phase is about differentiating yourself from others. And the third phase is about "passing the torch," Fetherstonhaug says. Forbes (1/28) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA Colorado -- Event -- Marketing by the numbers: Cisco's data-based approach
    This event will be held Wednesday, Feb. 13, from 11:30 a.m. to 1 p.m., at Embassy Suites Downtown, 1420 Stout St., in Denver. Cisco Systems is a leading global provider of networking, datacenter and collaboration technology for enterprises and telecom service providers. As the business has grown and evolved over the past 25 years, so have the needs to make use of data and analysis to drive marketing and corporate priorities. Cisco's Strategic Marketing Organization, led by Andy Blackburn, provides the underlying market, customer and competitive insights and analysis for marketing "by the numbers." Read more. LinkedInFacebookTwitterEmail this Story
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  SmartQuote 
I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician


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