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January 24, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Instafocus eyes its own platform after Instagram rebuff
    Pixl3's Instafocus faced a problem that's all too common for application startups: Building an app that piggybacks on a more-established brand, then seeing the rules regarding that practice change, Darrell Etherington writes. When Instagram shut down its real-time application programming interface, Instafocus was forced to go off on its own, and it has initiated a Kickstarter campaign to secure funding for the development of a new photo platform. "If you consider our target demographic (mobile photographers in desperate need of a dedicated community), those people will dictate the premise and quality of the app," pixl3 co-founder Brandon Shelley says. TechCrunch (1/23) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Other News
  Wireless Ecosystem 
  • Facebook mobile app is now the most used in U.S.
    Facebook has surpassed Google Maps as the most-used mobile application in the U.S., according to comScore, which reports 85.6 million users for Facebook's app last month. Facebook's ascension coincides with Apple's removal of Google Maps from iOS 6, but Google's updated app might lead to a rebound. In another study, the mobile-data firm Onavo reported that YouTube remains Google's most popular application on iOS devices, having been downloaded by 44% of iPhone users as of Dec. 31 even after Apple ended its preinstalled status on iOS. CNET (1/23) , CNET (1/23) LinkedInFacebookTwitterEmail this Story
  • Survey: RIM's platform ranks in the top 3 among developers
    The Android and iOS platforms remain the top priority for developers, but Research In Motion's BlackBerry 10 OS scored surprisingly high, according to Vision Mobile's Developer Economics survey of 3,460 mobile application developers. Thirty-eight percent of developers named it a top priority, "enough to put RIM into the 'lead platform' category. The same cannot be said for Windows Phone and HTML5 -- which are at least 10 percentage points behind" the big three, Ingrid Lunden writes. TechCrunch (1/23) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • NHL shoots at a goal of continual app usage
    The NHL is using the offer of live wallpaper and fun features to increase continual engagement with its Android application. Developers have added a display based on the Zamboni and an interactive puck-shooting game, among other tweaks. "We see mobile becoming the primary way people experience pro sports in the future, so they stay in on the action and have the ultimate fan experience," says Perry Landesberg, vice president of content and distribution at Cellfish Studios, which designed the app for the NHL. Mobile Marketer (1/24) LinkedInFacebookTwitterEmail this Story
  • Montblanc iPad app feature allows for virtual watch try-ons
    Montblanc, the German watchmaker, has created an iPad application called Timepieces to promote its 2013 collections. The app allows users to browse informational content and virtually try on watches via a new tool. "The app provides elegant access to a breadth and depth of material and a unique True View feature," said Jason Warnes, general manager at AKQA, which created the app. "It genuinely sets the standard for a refined iPad experience." Luxury Daily (1/24) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Overwhelmed by BB10 app submissions, RIM extends deadline
    A glut of entries has forced Research In Motion to extend the deadline of its "Built for BlackBerry" application submission program. RIM is paying $100 per submission to developers and promising $10,000 in revenue to any app making $1,000 or more. "It could prove a costly strategy for RIM, but the manufacturer is showing it [realizes] how make-or-break important apps are to a new OS, something which has historically been a weakness," Alex Spencer writes. Mobile Marketing Magazine (1/22) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Congressman: Regulations are "attacks on Internet freedom"
    Rep. Steve Scalise, R-La., at an industry conference, said the Internet isn't broken, so the government should avoid fixing it. "When there isn't market failure, the government should just stay away. These efforts to regulate important stakeholders across the entire Internet ecosystem should be viewed as attacks on Internet freedom at large." Scalise also called for Congress and regulators to remove the "regulatory underbrush of a bygone era" that could stifle innovation. The Hill/Hillicon Valley blog (1/23) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
  • New Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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All news is an exaggeration of life."
--Daniel Schorr,
American journalist

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