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October 23, 2012
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Today's Buzz 
  • Terrorists turn to Facebook to spread rhetoric, U.N. report says
    Terrorists and violent extremists are using Facebook to build support for their causes, to find recruits and to plan attacks, according to a U.N. report. "Social networks like Facebook are taking on more and more relevance. ... Terrorists can develop ties irregardless of borders," German anti-terrorism official Hans-Georg Maassen said. Bloomberg (10/22) LinkedInFacebookTwitterGoogle+Email this Story
5 Key Steps to Social Media Engagement
You have an active presence on social channels, but now what? Sharpen your social engagement skills with a new guide on how to amplify social interaction. You’ll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement.
Network Update 
  • Twitter tweaks its "favorite" button for some users
    Twitter is testing alternatives to its "favorite" button, with some users seeing the tool replaced with "star" or "like" options. Any change to Twitter's interface is potentially high risk, but Twitter officials have never been wedded to "favorites"; the button reportedly was almost named "thanks" when the site was built, and designers have been meaning to test alternatives for years. "My hope is that the testing helps others to use this fantastic, fantastic button," Mike Isaac writes. All Things D (10/22), (10/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Is Facebook identification ready to go corporate?
    Businesses could soon switch to Facebook as their primary customer-identity-management system, Larry Dignan writes. That might encourage more customers to register, but could also expose companies to identity-theft and user-authentication risks. "[T]he reality is that identities are going social. It remains to be seen if social equates to industrial strength," Dignan writes. ZDNet (10/23) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Crafters find kindred spirits on Pinterest
    Crafters and other do-it-yourselfers are using Pinterest to share their creations and to find inspiration for future projects, and crafting brands are winning tens of thousands of followers on the network. "Pinterest makes you feel creative even when you are just sitting there re-pinning," says Tracy Mooney of quilting-focused magazine Generation Q. Mashable (10/23) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social buzz is a key metric for content marketers
    About 90% of content marketers say they measure their campaigns' success using social media engagement metrics, according to an Outbrain survey. Three-quarters say they look at views or downloads of content, the survey found, while about half said they consider actual leads generated by their content-marketing programs. eMarketer (10/23) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Social media policies are a must-have, lawyers say
    It's up to managers to put clear and explicit social media policies in place well in advance of any potential problems to minimize the exposure to litigation or other complications, lawyers say. "If you don't in advance notify your employers of what's appropriate or inappropriate behavior, later on it's harder to hold them accountable for behavior you didn't like," lawyer Ed Harold says. (10/23) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 terms every Facebook advertiser should understand
    Facebook is a useful ad platform for small businesses, but it comes with its own set of jargon that small-business ad buyers will need to master, write Perry Marshall and Thomas Meloche. It's important to understand what terms such as "reach and frequency," "cost-per-click" and "impressions" mean in the context of Facebook advertising, they write. Entrepreneur online (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Just tweeted? Now wash your hands
    Most smartphones and tablets are hotbeds of bacterial filth, researchers say, and it's easy to pick up illnesses such as flu or pink eye from a gadget. Simply wiping down phones isn't always enough to clear away disease-causing bugs, but using more potent sanitizers can damage the coating applied to some touch screens. The Wall Street Journal (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Sponsored Poll 
  • Do you integrate social media data with your CRM?

Editor's Note 
Position TitleCompany NameLocation
Account ExecutiveCollective Digital StudioLos Angeles, CA
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Click here to view more job listings.

If you put too many rules in place, that's not having a genuine conversation."
--Wendy Stevens of First Hospitality Group, as quoted at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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