| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- Social media gives superpowers to WOMM practitioners
Social media has "supercharged" word-of-mouth marketing, dramatically increasing its power and impact, writes Paul Rand. Facebook and Twitter let brands spread the word quickly about new products, and also allow marketers to see exactly how and by whom their brands are being discussed. "The ability to easily research online consumer reviews or see which brands your friends 'like' is fundamentally shifting how people buy –- and sell -– nearly everything," Rand adds. PR Week
(10/11)
| WOMM at Work
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- WOMM lessons from a disgruntled NBA superstar
When NBA player Dwight Howard compelled his old team, the Orlando Magic, to trade him to the Los Angeles Lakers, his public comments demoralized Magic fans and led to bad buzz for the team. The incident highlights the importance of keeping your workers happy to maximize employee-driven brand advocacy and word-of-mouth, writes Leiden Johnson. "Had the superstar been less negative about the team and less vocal about his intentions of heading out, the fallout might have been minimized," Johnson writes. B2C Marketing Insider
(10/10)
- Marketers say social TV is starting to pay dividends
Some trailblazing TV shows -- such as Jimmy Fallon's and "The X Factor" -- are integrating social media into their broadcasts, asking viewers to tweet along and then incorporating their comments into their programming in real-time. That's a great way to build word-of-mouth about the show, and in so doing to increase viewer loyalty and the show's appeal to advertisers, writes Amy Jo Martin. "Heightened awareness means a greater reach and, in the end, a more profitable show," she adds. Fast Company online
(10/11)
| Building Blocks of Buzz
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- How to build buzz with a launch party
Launch parties for a new company or new office are a pain to organize, but they can be a great way for companies to build buzz around their brand, writes Meredith Munger. A well-planned party can create WOM even among people who don't attend by giving people something to talk about, Munger explains. "I have seen JavaScript and video invitations go viral among people who now love the company, but were never invited to the launch," she writes. American City Business Journals/Phoenix/Phoenix Business Blog
(10/11)
- Use Facebook to amp up your WOMM campaigns
Word-of-mouth marketing is an old idea, but Facebook's ability to amplify and extend the reach of brands' WOMM messaging can make it a potential game-changer, particularly since it makes it easier to reach your fans' social contacts, writes Tamsin Fox-Davies. "Engagement is the key to maximizing the power of Facebook and creating the amplified word-of-mouth referrals that will drive growth for your business," Fox-Davies notes. The Guardian (London)
(10/11)
- Why communication pros should be conversation starters
Communications professionals shouldn't spend all their time bashing out press releases in the hope of driving sales, writes Ingrid von Stein. The real goal should be finding ways to tap into a marketing strategy's "conversation capital," getting people talking about your brand. "That in turn leads ... to people interacting directly with your brand -- which is then the perfect opportunity for your sales team to harness that engagement and encourage, and convert this to a sale," she writes. BizCommunity.com (South Africa)
(10/11)
| Words from WOMMA
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- WOMMA Summit: Bringing the WOMM Lounge to Life
WOMMA Summit is just over a month away and it is time to meet your 2012 WOMMA Summit speakers and sponsors. Over the next couple of weeks, the All Things WOMM blog will bring you exclusive one-on-one interviews featuring speaker spotlights, key takeaways to sessions, past Summit stories and all the Summit insight you could read. Read the first interview here.
| SmartQuote
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 | Children have never been very good at listening to their elders, but they have never failed to imitate them."
--James Baldwin,
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