Reading this on a mobile device? Try our optimized mobile version here:

November 26, 2012
Share|Sign up|Archive|Advertise
Problem. Solved. 
  • Family farm deals with food-safety issues
    Lundberg Family Farms, which is based in Richvale, Calif., has been attempting to deal with the fallout from a study that found inorganic arsenic in rice and rice products. The farm's leaders considered letting the issue play out without getting involved but ultimately decided to post content on its website that addresses the issue. Business experts recommend the farm enlist independent toxicologists and offer safety advice to its customers. The New York Times (tiered subscription model) (11/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Using storytelling to drive your marketing campaigns
    Effective storytelling is a good way to enhance your marketing strategy, Monika Jansen writes. You can ensure your story will resonate with your audience by letting your passion shine through and including a hero and antagonist, according to screenwriter Khris Baxter. (11/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Sales mistakes that could be costing you money
    Mistakes made in your company's prospecting efforts could be costing you business, Sean McPheat of MTD Sales Training writes. Salespeople might be leaving money on the table if they don't keep accurate records, try to sell the product without progressing through the sales process or fail to ask for referrals, he notes. (11/21) LinkedInFacebookTwitterGoogle+Email this Story
  • How to stop fear from ruining your employees' productivity
    Many employees are afraid, whether it be of making a mistake or getting into an argument with a manager, according to a survey. "Employees who are afraid of something or someone in the organization will naturally close up to protect themselves, and can no longer perform at their full capacity," writes David Williams, CEO of Fishbowl. Experts recommend employers address this issue by emphasizing their core principles and focusing on communication. Inc. online/Start It Up blog (free registration) (11/22) LinkedInFacebookTwitterGoogle+Email this Story
  • How employee-development initiatives could help your company
    Providing training programs for your employees can help your workers to get more productive and gain an understanding of the latest trends and technological developments, Kate Simmons writes. Employee-development programs can also help to limit workplace conflicts and identify future leaders, she writes. B2C Marketing Insider (11/23) LinkedInFacebookTwitterGoogle+Email this Story
  • What you should know about cash-flow financing
    Cash-flow financing, which allows you to get a loan based on your company's expected income, can help you to cover expenses as your business grows, writes Jeremy Waller, an account executive with Fast A/R Funding. In addition to this type of financing, you can also improve your company's cash flow by cutting costs or making more sales, he writes. B2C Marketing Insider (11/20) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Microsoft's SkyDrive adds new feature for selective syncing
    Microsoft's SkyDrive, a cloud-storage solution, has added a new feature that allows users to decide which folders they want to sync on a computer-by-computer basis. This is especially useful for users who have a mix of business and personal files on SkyDrive, Dave Johnson writes. CBS MoneyWatch (11/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Using accounting to build your business
    Bookkeeping might not seem like the most interesting topic, but effective accounting can help you to evaluate your marketing initiatives, spot important trends and offer top-notch service to your best customers, Steven Aldrich of Go Daddy writes. "A good accounting system will show you who your repeat customers are and how much they are spending," he notes. The Globe and Mail (Toronto) (tiered subscription model) (11/23) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
  • Scientists capture the scent of nothing much
    Scientists have found a way to blend scents together into a kind of olfactory "white noise" -- a generic, neutral odor that simply doesn't smell of anything much. The featureless smell could serve as a useful tool for scientists examining the way the brain processes olfactory information, researchers say. Now blog (11/19) LinkedInFacebookTwitterGoogle+Email this Story
If the employees don't feel like they can communicate effectively with management, a lot of problems and issues will never come to light."
--Kate Simmons, writing at B2C Marketing Insider.
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Sales Director:  Tom O'Brien (212) 450-1679
SmartBrief Community:
Recent SmartBrief on Small Business Issues:   Lead Editor:  Brooke Howell
Editor at Large: John Jantsch
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information