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November 26, 2012
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Problem. Solved. 
  • Family farm deals with food-safety issues
    Lundberg Family Farms, which is based in Richvale, Calif., has been attempting to deal with the fallout from a study that found inorganic arsenic in rice and rice products. The farm's leaders considered letting the issue play out without getting involved but ultimately decided to post content on its website that addresses the issue. Business experts recommend the farm enlist independent toxicologists and offer safety advice to its customers. The New York Times (tiered subscription model) (11/21) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
  • Using storytelling to drive your marketing campaigns
    Effective storytelling is a good way to enhance your marketing strategy, Monika Jansen writes. You can ensure your story will resonate with your audience by letting your passion shine through and including a hero and antagonist, according to screenwriter Khris Baxter. NetworkSolutions.com (11/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Sales mistakes that could be costing you money
    Mistakes made in your company's prospecting efforts could be costing you business, Sean McPheat of MTD Sales Training writes. Salespeople might be leaving money on the table if they don't keep accurate records, try to sell the product without progressing through the sales process or fail to ask for referrals, he notes. MTDSalesTraining.com (11/21) LinkedInFacebookTwitterGoogle+Email this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

Management 
 
  • How to stop fear from ruining your employees' productivity
    Many employees are afraid, whether it be of making a mistake or getting into an argument with a manager, according to a survey. "Employees who are afraid of something or someone in the organization will naturally close up to protect themselves, and can no longer perform at their full capacity," writes David Williams, CEO of Fishbowl. Experts recommend employers address this issue by emphasizing their core principles and focusing on communication. Inc. online/Start It Up blog (free registration) (11/22) LinkedInFacebookTwitterGoogle+Email this Story
  • How employee-development initiatives could help your company
    Providing training programs for your employees can help your workers to get more productive and gain an understanding of the latest trends and technological developments, Kate Simmons writes. Employee-development programs can also help to limit workplace conflicts and identify future leaders, she writes. B2C Marketing Insider (11/23) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Money 
  • What you should know about cash-flow financing
    Cash-flow financing, which allows you to get a loan based on your company's expected income, can help you to cover expenses as your business grows, writes Jeremy Waller, an account executive with Fast A/R Funding. In addition to this type of financing, you can also improve your company's cash flow by cutting costs or making more sales, he writes. B2C Marketing Insider (11/20) LinkedInFacebookTwitterGoogle+Email this Story

Tips & Tools 
  • Microsoft's SkyDrive adds new feature for selective syncing
    Microsoft's SkyDrive, a cloud-storage solution, has added a new feature that allows users to decide which folders they want to sync on a computer-by-computer basis. This is especially useful for users who have a mix of business and personal files on SkyDrive, Dave Johnson writes. CBS MoneyWatch (11/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Using accounting to build your business
    Bookkeeping might not seem like the most interesting topic, but effective accounting can help you to evaluate your marketing initiatives, spot important trends and offer top-notch service to your best customers, Steven Aldrich of Go Daddy writes. "A good accounting system will show you who your repeat customers are and how much they are spending," he notes. The Globe and Mail (Toronto) (tiered subscription model) (11/23) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
  • Scientists capture the scent of nothing much
    Scientists have found a way to blend scents together into a kind of olfactory "white noise" -- a generic, neutral odor that simply doesn't smell of anything much. The featureless smell could serve as a useful tool for scientists examining the way the brain processes olfactory information, researchers say. ScienceMag.org/Science Now blog (11/19) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
If the employees don't feel like they can communicate effectively with management, a lot of problems and issues will never come to light."
--Kate Simmons, writing at B2C Marketing Insider.
LinkedInFacebookTwitterGoogle+Email this Story


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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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