Startup helps to spot potential fraud on the Internet | 3 ways to be more assertive | Switching into growth mode
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March 20, 2013
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Bold Ventures
Startup helps to spot potential fraud on the Internet
A startup called Sift Science, which has brought $5.5 million in investment, is working to help companies spot potential fraud on the Internet. The company "is essentially using the type of technology Google uses to recognize speech, rank search results and show ads but applying it to fighting evil on the Internet," according to Brandon Ballinger, co-founder and chief technology officer for the firm. The technology is designed to keep up with new patterns of fraud while allowing legitimate business to be conducted, he said. The Wall Street Journal/Venture Capital Dispatch blog (3/19)
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Leading the Pack
3 ways to be more assertive
Bosses can't get away with failing to assert themselves, writes Joel Garfinkle. It's important to acknowledge, address and overcome social anxieties and to have confidence in your ideas. "We all have times when we'd prefer to be low key. But if this is a pattern [that] is getting in the way of upward mobility, you need to take corrective action," Garfinkle writes. SmartBrief/SmartBlog on Leadership (3/18)
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Finance & Growth
Switching into growth mode
Landing investment money for your startup allows the company to scale up, but first you might have to slow down as you switch into growth mode and hire new employees, says Rand Fishkin, co-founder and CEO of SEOmoz. Expect challenges such as a shift in company culture, more people trying to direct its growth and time spent hiring and training people instead of working on products. Be flexible and adaptable, and look for ways to improve along the way, Fishkin says. OpenView Blog (3/19)
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Setting up a professional home office
One way to create a more professional feel for your home-based business is to reserve a specific room or area for use as a home office, Megan Webb-Morgan writes. It's also a good idea to establish an online presence for your business and to set up a separate phone number for your company with a virtual assistant to answer calls, she writes. Resource Nation blog (3/19)
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The Whole Entrepreneur
How to master the art of listening
Too often, people let their own biases and beliefs prevent them from truly hearing what other people are trying to tell them, Mark Goulston and John Ullmen write. To become a better listener, you must "resist the urge to defend yourself, explain yourself, or offer quick fixes," they write. "You can help more effectively later, when the time is right, if you don't pre-judge what another person needs (which might be very different than you think)." Harvard Business Review online/HBR Blog Network (3/19)
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Other News
Ideas for Innovators
Entrepreneurs share advice for effective innovation
The key to fostering innovation at your company is to understand what your customers want and to figure out what you can do to improve their lives, according to Charles Gaudet of Predictable Profits. This article also includes innovation tips from seven other entrepreneurs, who advise startup teams to test their ideas, reach out to current customers and monitor key metrics. ReadWrite/Young Entrepreneur Council (3/18)
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Fortune from Failure
Don't wait to find out if there's a market for your idea
It's tempting to protect your business idea by hiding it from the world before you launch your startup, but this is a risky strategy, Eric Wagner writes. "You have to find out if anyone else (namely your targeted customer segment) cares about your idea. And the sooner the better," he writes. Otherwise, you might spend a lot of time and money to develop your idea only to discover that nobody is interested. Forbes (3/19)
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To invite genuine buy-in and engagement, we need to listen with a strong personal motive to learn and understand."
-- Mark Goulston and John Ullmen, authors of "Real Influence: Persuade Without Pushing and Gain Without Giving In," writing at the Harvard Business Review online's HBR Blog Network.
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