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February 20, 2013
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News about digital retail commerce

  Top Story 
  • Celeb style site PopSugar streamlines blog network
    Popular celebrity and style site PopSugar has been redesigned to bring all the blogs together under a single banner, with posts that offer readers more ways to shop for the items mentioned. "We were a blog network, and what we’re trying to be is a real destination that women check on a daily basis," said co-founder Brian Sugar. About half of the company's revenue is derived from e-commerce. The New York Times (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Online Retail Trends 
 
  • How the Internet influences buying decisions
    The Internet plays an increasingly important role in several ways when consumers make purchasing decisions, with a range of content from Web page articles and ads to social media to consumer message forums, according to Nielsen. The Internet had the biggest influence when it came to purchases of electronics and appliances, the survey found. MediaPost Communications/Online Media Daily (2/19) LinkedInFacebookTwitterEmail this Story
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  Companies in the News 
 
  • Wayfair adds flash sales to drive traffic
    Online home goods retailer Wayfair.com will add daily deals to raise brand awareness and entice more shoppers to visit, said co-founder and CEO Niraj Shah. The new feature, called Daily Fair, will offer seven sales each day of the week, with each sale lasting for 72 hours. Boston Herald (2/20) LinkedInFacebookTwitterEmail this Story
  • Amazon debuts Entertainment Collectibles store
    Amazon has launched a store that sells more than 350,000 collectibles connected to celebrities. Items include signed movie posters and photos as well as clothing, including a tank top worn by Jennifer Lawrence in "Silver Linings Playbook." CNET (2/19) LinkedInFacebookTwitterEmail this Story
  • Other News
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Interactive Advertising 
  • Bloomingdale's new digital ads tout Marc Jacobs fragrance
    Bloomingdale's has launched video ads on New York magazine's The Cut blog to promote Dot, the fragrance from Marc Jacobs. Other luxury retailers including Nordstrom and Cartier have used similar methods to promote product categories with takeover video ads, experts say. Luxury Daily (2/19) LinkedInFacebookTwitterEmail this Story
Want to speak at the Shop.org Annual Summit?
Calling all industry experts, practitioners, research analysts and those advancing the digital retail industry! The call for speakers is open for digital retail’s most influential event, Sept. 30–Oct. 2 in Chicago. Send us fresh ideas for informative sessions by March 8. Submit your proposal.
  Legislative & Regulatory 
 
  • States start to reap rewards of online sales tax
    California collected $96.4 million in online sales tax between September and December, and a handful of other states also are seeing a revenue bump as they begin collection. However, revenue is falling short of an estimate in a 2009 University of Tennessee study that said states would miss out on $11.4 billion in 2012 by not collecting online sales tax. Reuters (2/20) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Shop.org Spotlight 
  • Students share their favorite Retail’s BIG Show moments
    An inaugural Students Program was held last month in New York, bringing more than 200 students and educators face-to-face with retail CEOs including HSN’s Mindy Grossman and Rent the Runway’s Jennifer Hyman. Students participated in speed networking and get-hired programs and heard from recent graduates on their transition into careers with Victoria’s Secret, Kohl’s, Macy’s and Belk. According to a student survey after the show, 66% now know more about careers and retailers, and 78% are more excited about a career in the retail industry. Read more. Retail's BIG Blog (2/19) LinkedInFacebookTwitterEmail this Story
 
  • 50 ways to navigate and design in a multi-screen mobile world
    The macro shift to mobile web browsing has been predicted for years, and the rate of mobile web usage is on track to surpass those who surf the web on desktops by 2014. To balance this exponential growth, along with keeping up with the world’s steady march toward greater device diversity, Mobify identifies five proven ways to deal with these two major problems for long-term strategic success. Included are 50 tactical tips for web designers and developers on how to build for a mobile, multi-screen Web. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
We must travel in the direction of our fear."
--John Berryman,
American poet and scholar


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