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September 21, 2012
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  Marketing Trends & Research 
  • Report: Luxury brands embrace digital marketing
    Luxury brands are making up for lost time when it comes to digital marketing, according to an eMarketer report. Almost a fifth of luxury brands plan to increase their display-ad spending this year; about half will invest more in social media marketing; and more than two-thirds plan to boost their mobile and online-video outreach efforts. Mobile is seen as a particularly big opportunity, because many high-end consumers are avid users of smartphones and tablets, the report notes. eMarketer (9/21) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Why Facebook's e-mail-targeting tool is a big deal
    Facebook has formally launched "Custom Audience" ads, which allow brands to use their own customer relationship management databases to target advertising via the social network. That's a smart idea that will let brands target their existing customers far more effectively and differentiate their advertising based on consumers' history with their brand, writes Josh Constine. "I'm convinced they're going to be hugely profitable for advertisers and Facebook," he adds. TechCrunch (9/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Tech giants may target Pandora as Apple considers online radio service
    Apple's likely entry into the Internet radio business could spark a bidding war, as rivals such as Google and Amazon may seek to acquire market leader Pandora. The company's mobile service and well-established ad infrastructure make it an appealing takeover target, analysts note. "When you look at the value of Pandora to another company, it's the infrastructure they have created, it's the advertising business," says analyst John Rudolph. Bloomberg (9/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook adds a charge to post offers on social net
    Facebook will begin charging marketers for posting offers on the social network. A Facebook executive said the new charge would help brands focus on making their offers relevant. However, Facebook will now allow posted coupons to carry bar codes, allowing brands to better track their performance. "The more that Facebook can turn these formerly free products into paid products and then prove to marketers that they deliver results, it will help [Facebook's] revenue," says eMarketer analyst Debra Williamson. The Wall Street Journal (9/20) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  Marketer News 
  • Planters and Endorse start a new deal platform
    Kraft's Planters brand is teaming with mobile-deals company Endorse to send deal messages directly to consumers via social networks. Endorse pays consumers to scan and send their sales receipts, stripping off the relevant data to target the consumer later. Planters will be able to offer a deal on its Facebook page, and Endorse will increase a consumer's discount when they share the deal. Advertising Age (tiered subscription model) (9/20) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  IAB News 
  • MIXX is almost sold out: Powerhouse speaker lineup gets even stronger
    Marc Andreessen, Co-Founder and General Partner of venture capital firm Andreessen Horowitz, pioneered a software category used by more than a billion people by co-creating the Mosaic Internet browser and co-founding Netscape. Facebook Chief Operating Officer Sheryl Sandberg is one of the leading voices in the digital marketplace -- driving sales, marketing, and business development for the world's largest social network. Emmy-winning Journalist Charlie Rose engages these two visionaries on the collision of technology and creativity, which defines the new media ecosystem. Only at the IAB MIXX Conference & Expo, Oct. 1 & 2, during Advertising Week in New York City. Almost sold out -- register now. LinkedInFacebookTwitterGoogle+Email this Story
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American businessman

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