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December 28, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • AriZona goes retro with chocolate soda relaunch
    AriZona Beverages has rolled out a new version of its Chocolate Fudge Float Soda, a 50-calorie confection made with real chocolate. The can comes decorated in a "Strong America" theme that combines images from the 1800s and elegant floral prints. CSP (12/27) LinkedInFacebookTwitterEmail this Story
  • Lexington's Rupp Arena trades Coke for Pepsi
    G&J Pepsi-Cola Bottlers of Cincinnati has signed a contract to provide Pepsi beverages to Lexington Center properties in Kentucky, including the Shops at Lexington Center, the Lexington Opera House, Triangle Park and Rupp Arena, where it will replace Coca-Cola products for the first time in 37 years. The decision was based on "economic and marketing support for our events and venues," said Lexington Center CEO Bill Owen. Lexington Herald-Leader (Ky.) (12/26) LinkedInFacebookTwitterEmail this Story
  • Starbucks applies U.S. lessons in Europe
    As it did when tough times struck in the U.S. a few years ago, Starbucks will close some high-rent locations in Europe and open new cafes in more heavily populated areas, the company said. Despite a recent decline in European profits, expanding the brand on the continent is important as the U.S. market matures, and Starbucks is working to customize shops and menus to meet local tastes. The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
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  Health and Nutrition 
  • "Food clock" gene could help explain obesity, diabetes
    Mice lacking the PKCĪ³ gene did not adjust their circadian rhythms in response to meal time changes, while normal mice adjusted their "food clock" and woke up in accordance with new meal times, a study in the Proceedings of the National Academy of Sciences found. The findings may help scientists understand the molecular mechanisms of diabetes, obesity and other metabolic disorders, researchers said. United Press International (12/25) LinkedInFacebookTwitterEmail this Story
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  Environment Watch 
  Marketing Report 
  • SMS is a powerful marketing tool, says Coke strategist
    Newfangled mobile marketing solutions are useful, but old-school SMS messages remain one of mobile marketers' most powerful tools, says Coca-Cola brand strategist Kim Siler. "It's a ubiquitous format you can use to reach 98% of consumers," she explains. "It's much more personal and much more integrated into what a consumer is already doing in their daily lives." MediaPost Communications/Marketing Daily (12/26) LinkedInFacebookTwitterEmail this Story
  • Iced coffee campaign a hit for Cumberland Farms
    Convenience store chain Cumberland Farms won kudos in a Boston Globe review of the year's best and worst ads, for an iced coffee campaign featuring David Hasselhoff. Posters and life-size signs starring the celebrity proved popular enough for patrons to steal. "The extra media dollars that we got in public relations and social relevance were off the charts, and the iced coffee sold like crazy because of it," said Marty Donohue of Full Contact Advertising, which created the campaign. Convenience Store News (12/27) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
Greek philosopher

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