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February 20, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Big Data remains more art than science, marketers say
    Big Data is a powerful tool for online marketers, but getting the most out of data remains more art than science, said industry leaders gathered at last week's Online Marketing Summit in San Diego. "To me, there is good Big Data, which is insight, and bad Big Data, which is noise," said Intel marketing manager Pam Didner. BtoB Magazine (2/19) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Mobile and social are marketers' top priorities for 2013
    Marketers say they plan to continue to move spending from print and broadcast campaigns to mobile, online and social campaigns in 2013, according to an Inavero study. About 1 in 3 marketers say they plan to reduce their print buys, and almost a quarter say they plan to curb broadcast campaigns, while more than 4 in 5 respondents say they plan to increase their focus on mobile, and around three-quarters say they plan to invest more in social campaigns. eMarketer (2/19) LinkedInFacebookTwitterEmail this Story
  • ESPN launches targeted Web radio ad service
    ESPN's online radio service will now serve targeted audio ads to individual listeners based on their known interests, a first for the industry. "[H]undreds of thousands of people are going to get different ad breaks. You could be in the same car as your friend wearing different headsets, and you'll still be served a different ad than that person," says ESPN Digital Audio Senior Manager Blair Cullen. Adweek (2/19) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Twitter under fire over Jeep, Burger King hacks
    Jeep and Burger King had their Twitter accounts hacked in recent days, raising questions about the platform's ability to provide security for brands. Some are calling for the service to implement stricter authentication processes. "They've been oddly silent about this, and I think they can't be for long," said Ian Schafer, CEO of Deep Focus. "Two-step authentication is long overdue." Advertising Age (tiered subscription model) (2/19) LinkedInFacebookTwitterEmail this Story
  • Twitter releases stats, woos mobile advertisers
    Twitter says 60% of its 200 million users now log on to the service using mobile devices, and mobile users log on to the site 86% more often than desktop users. The stats are intended to persuade advertisers to take the plunge and begin buying mobile Twitter ads, this article notes. Mobile Marketing Magazine (2/19) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How to make sure your site works on IE
    Once you've built your new website, you still have to make sure it renders properly on the ancient versions of Internet Explorer used by your visitors, writes Rey Bango. That can mean using emulators and virtual machines to use old IE browsers that are incompatible with your current operating system. "We all know testing is hard, and having to worry about multiple versions of IE makes it harder," Bango writes. NetTuts+ (2/19) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • The true meaning of responsive design
    Responsive design is fundamentally about refusing to make assumptions about what your users require based on the kind of device they're using, writes Greg Kihlström. Form factors matter less than the ease of access to the content you're providing, Kihlström writes. "When we separate style from substance, we then can start to see the true power of responsive design," he argues. iMedia Connection (2/19) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Marketing trends give boost to SMBs
    Several marketing trends have the potential to provide a lift to small businesses, Monika Jansen writes. Continuing growth in local advertising, SEO, use of mobile devices and real-time analytics can all help give SMBs an edge. "With this information readily available, you can make quick changes to improve your marketing and customer service," Jansen writes. NetworkSolutions.com (2/19) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
We must travel in the direction of our fear."
--John Berryman,
American poet and scholar


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