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December 14, 2011
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How I See It
6 reasons to embrace CSR and sustainability
Consumers are increasingly demanding that companies take CSR and sustainability seriously, while businesses are integrating such efforts into overall strategies, says James Epstein-Reeves of Do Well Do Good. Companies that are just beginning CSR efforts should know what is motivating them, what should be motivating them and what areas should be focuses for improvement, he says. "At a certain point, you have to realize what you are going to do and what you aren't going to focus on right now. The single most strategic thing any company can do is define their own terms of sustainability," Epstein-Reeves says. SmartBrief/SmartBlog on Leadership (12/13)
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How You See It
What motivates you to embrace sustainable business practices?
76%   Personal beliefs
13%   Company culture
8%   Regulation
5%   Financial rewards
0%   Keeping up with the competition
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Global GHG emissions soared in 2010. What does this mean for CSR?
37%   CSR can only do so much; greater government and/or individual efforts are needed.
27%   CSR efforts need a government-directed drive to improve.
20%   CSR efforts need a self-directed drive to improve.
18%   The emissions climb is concerning, but would have been worse without CSR efforts.
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In your experience, how well-known and/or understood is the term "CSR"?
37%   What's CSR again?
30%   The term's meaning is clear to me but not to most particpants in discussions I have.
25%   The term's meaning is vague or confusing to me and in discussions with others.
7%   The term's meaning is clear to me and to most particpants in discussions I have.
3%   I'm not clear of its meaning, but it seems people around me are.
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What has been 2011's biggest development in CSR and sustainability?
30%   No one factor stands out.
29%   Increased business embrace of CSR practices, reporting
21%   Increased public awareness, support of CSR practices, reporting
14%   "Green" technological advancements
10%   Regulatory developments to spur better environmental practices
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Sustainability endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Sustainability.

Most Popular Stories

These are the most clicked and shared stories in SmartBrief on Sustainability in the past year.

Sustainable federal buildings save green, too, study says
Green Building Elements (11/20)
11 of the world's most trustworthy companies
The Guardian (London)/The Sustainable Business Blog (10/19)
The 54.5-mpg car: How automakers will make it happen (8/1), Los Angeles Times (7/28), Greentech Media (7/28)
50 big ideas in sustainability
Forbes (9/19)
How DuPont saved billions by reducing its energy bill
Environmental Leader (11/16)
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Smartest Quotes

These are the most clicked and shared SmartQuotes in SmartBrief on Sustainability in the past year.

There is certainly heightened investor interest in addressing safety issues, in addressing water and climate issues, because the impact on shareholder value can be tremendous.
-- Mindy S. Lubber, president of Ceres, as quoted in The New York Times
If it doesn't turn green into green, it doesn't turn out to be a helluva good business. ... The main social responsibility for a company is to win.
-- Jack Welch, former CEO of General Electric, as quoted in the CSR Blog at
Shareholder value is the dumbest idea in the world. ... Your main constituencies are your employees, your customers and your products.
-- Jack Welch, former CEO of General Electric, as quoted at Environmental Leader
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