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December 26, 2012
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Today's Buzz 
  • Path unveils a geo-social discovery tool
    Path has introduced a search tool that lets users search their contacts' history as a means of location-based social discovery. The idea is that it's more useful to know which restaurants your friends have visited and enjoyed than to access a huge but anonymous data set, which pairs well with the network's strict limit of 150 contacts. "It's a curious approach, and a bit charming. ... Now we'll see if it keeps users active, engaged and checking in," Mike Isaac writes. All Things D (12/24) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Positive buzz rises around new Instagram competitors
    The outcry following Instagram's Dec. 17 announcement of changes to its privacy policy led the company to reverse its decision, but it also generated positive buzz for newer photo-sharing applications that offer alternatives to Instagram. Pheed, which lets users charge followers to see their photo posts, climbed Apple's download chart, and daily signups for the photo-sharing app EyeEm increased by more than 1,000% last week, founder Florian Meissner says. The New York Times (tiered subscription model)/Bits blog (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Twitter is expected to expand its use as a TV-chatter app
    There are more than a few second-screen applications available, but none of them have really been able to compete with Twitter, which has emerged as a leader in social-television viewing. Despite a high-profile NASCAR event, Twitter hasn't done much else to exploit this trend, though that's expected to change in 2013 -- the company is hiring for a job called Manager of TV Relationships. "[T]he beauty in all these opportunities is that much of the content for these destinations is created by viewers themselves, without much need for Twitter or the networks to produce anything original," writes Ryan Lawler. TechCrunch (12/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Research and Reports 
  • Social buzz remains an imperfect measure of research's impact
    Researchers are trying to use social media to gauge the importance of their published papers, but three different top-10 rankings of research papers lack a single article in common. That suggests we're still some way from being able to use social buzz as a proxy for research's broader impact, Richard Van Noorden writes. Nature/News Blog (12/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Are you considering closing your Instagram account following its privacy-policy update?
    I never used Instagram  50.63%
    I'm considering closing my account  25.94%
    I've already closed my account  12.55%
    I'm not considering closing my account  10.88%
  • Do you use location-based social tools for local business discovery?

The Takeaway 
  • Social media lessons from Bedford Falls
    Classic Christmas movies are filled with social media lessons, writes Samantha Owens Pyle. For instance, in "It's a Wonderful Life," Jimmy Stewart's character regains his love for life after being shown the network of support he has built by helping the people of Bedford Falls. Social media practitioners should seek to build their own online support networks to help them advance their brands. "By building a 'community' around your brand, you develop a network of people who are passionate about your business and its success," Pyle writes. American City Business Journals/Nashville, Tenn./Social Madness blog (12/24) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Blinking helps us focus, research indicates
    Scientists say they've figured out why people blink, with help from the television show "Mr. Bean." Subjects' brains and eyes were monitored while they watched the comedy series, allowing researchers to determine that blinking helps people to shut out unwanted stimuli and to help them focus more effectively, not just to restore moisture to their eyes. Science blog (12/24) LinkedInFacebookTwitterGoogle+Email this Story
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Featured Content 

Talking much about oneself can also be a means to conceal oneself."
--Friedrich Nietzsche, philosopher, as quoted by Deutsche Welle
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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