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December 11, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Super Bowl advertisers snap up second-screen inventory
    Online advertisers have already snapped up almost all the inventory available for the live-streaming of the next Super Bowl, says David Morris of CBS Interactive. The ads will be designed for second-screen viewing, with video commercials shown during breaks in the game, and "companion" advertising placed around the online video player. "The online inventory is nearly sold out at this point. We only have a few packages remaining," Morris says. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  • Booz offers digital-marketing diagnostic tools for CMOs
    Most companies still aren't making the most of digital marketing, write Booz & Co. partners Matthew Egol, Christopher Vollmer and Klaus Hoelbling. To put that right, their company created a self-guided online survey to help top marketing executives figure out where their companies' digital efforts are falling short. "A digital marketing plan aligned with your company's strategy can be a game changer for your business," the authors write. Strategy+Business online (free registration) (12/10) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Why iOS 6 is a big deal for mobile marketers
    Apple's latest mobile operating system, iOS 6, introduces the Advertising Identifier, a cookie-like tag that offers device-specific tracking, while still allowing consumers the ability to opt out. That's a big deal for marketers and puts pressure on Google to come up with a similar solution for Android-based devices, writes Scott Swanson. "Behavioral targeting in mobile (without using personally identifiable information) had been a pipe dream, but now it's a very immediate and promising reality," he writes. MediaPost Communications/Mobile Marketing Daily (12/10) LinkedInFacebookTwitterEmail this Story
  • Why location matters more than ever to digital marketers
    Location-based search marketing is expected to make up a larger portion of overall brand spending, as context and relevancy of advertising grow in importance, according to a Strategy Analytics report. By 2017, location-based search is expected to make up more than 20%, or $6 billion, of a $20 billion global market, the firm predicts. Mobile Marketer (12/10) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How to avoid JavaScript template overload
    JavaScript templates are a good way to handle complex Web projects but can themselves rapidly grow unwieldy, writes Andrew Burgess. Keep control by limiting your templates to a reasonable size, using a modular approach and using templates only where they're truly necessary. "Don't use templates where you don't need them," Burgess advises. NetTuts+ (12/10) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • 21 of the year's best free Web fonts
    There are plenty of free Web fonts available to designers, and new fonts are being developed all the time. Gisele Muller rounds up 21 of the year's best offerings, including typefaces such as Villa Didot, Blanch and Arvil. (12/10) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 4 reasons SMBs struggle with PPC advertising
    Pay-per-click advertising is a useful tool for small businesses, but there are a number of potential pitfalls, writes Ramon Ray. Picking the right keywords can prove a challenge, and there's always the risk of paying for clicks that don't ultimately result in additional sales, Ray writes. (12/10) LinkedInFacebookTwitterEmail this Story
  Association News 
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Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer

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