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November 21, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • Business Insider and SAP team on branded content
    Business Insider is adding an SAP channel to its branded content site called Brand Insider, which has previously featured content from Brown-Forman, Dow Chemical and IBM. In addition to SAP-supplied videos, images and articles, the partnership will also include editorial content, a first for the Brand Insider site. "The audience on our site is very willing to consume all kinds of content," says Pete Spande, chief revenue officer at Business Insider. ClickZ (11/20) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Survey shows companies lean on marketing over IT for innovation
    Only 17% of executives say the IT department is helping them innovate, according to an Oracle-sponsored survey for The Economist. Nearly half (47%) cited marketing. "Survey results confirm that the IT department is underutilized and could be more engaged in educating business leaders about new technology trends," per the summary. BtoB Magazine (11/20) LinkedInFacebookTwitterEmail this Story
  • HP-Autonomy revelation will have widespread effect
    Hewlett-Packard's allegation of accounting fraud as the reason behind the nearly $9 billion write-down of its Autonomy business unit could lift CEO Meg Whitman's image in the long run by showing her to be a straight shooter. Among the losers are the Autonomy brand name, HP stockholders and Autonomy founder Mike Lynch, who could face legal action, Chris Kanaracus writes. InfoWorld/IDG News Service (11/20), Reuters (11/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • 10 tools provided by Google that can help you do business
    The Google and Your Business blog is among the 10 best -- though frequently overlooked -- business resources on the site, Yardena Arar writes. Google+ Pages and Google+ Hangouts can be adapted from consumer to business use, and the Smart Rescheduler feature of the calendar works great for shuffling appointments. And don't ignore GoMo as a way to create a mobile-optimized site and Google Forms for lots of helpful business templates, Arar writes. PCWorld (11/19) LinkedInFacebookTwitterEmail this Story
  Innovation 
  • Innovation is the key for developing-world entrepreneurs
    Development groups typically stick to tried-and-tested aid strategies, but risk-taking is needed to foster the next generation of developing-world entrepreneurs, writes Dolores Dickinson. That means giving young people the education and resources to break into nascent industries and working with government organizations to ensure long-term support for entrepreneurs and innovators. "None of this may sound like rocket science. But ... it's how you produce rocket scientists," Dickinson writes. FastCoExist (11/19) LinkedInFacebookTwitterEmail this Story
  • How leaders can encourage innovation
    Leaders don't necessarily need to be chock-full of creative ideas, but it is important for them to develop a culture that encourages innovative thinking, Scott Edinger writes. Leaders can accomplish this mission by fostering a sense of trust, inspiring employees and being willing to challenge conventional wisdom. Forbes (11/20) LinkedInFacebookTwitterEmail this Story
  People on The Move 
  • Aaron Stern is executive creative director at Gyro's Denver shop, coming from TBWA/Chiat/Day, where he worked as a freelance CD. BtoB Magazine (11/20) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BtoB magazine names best marketers of 2012
    BMA board members on BtoB's annual best marketers list include: Kathy Button Bell, CMO, Emerson Electric; Phil Clement, global chief marketing and communications officer, Aon; Eduardo Conrado, senior vice president and CMO, Motorola Solutions; Tom Haas, CMO, Siemens; John Kennedy, vice president of corporate marketing, IBM; and George Stenitzer, vice president of communications, Tellabs. See the complete list. LinkedInFacebookTwitterEmail this Story
  • BMA Colorado -- Chapter online auction: It's not over yet!
    The Colorado chapter brought the house down with this year's B2BSeen Auction & Party -- Comedian Laugh Off on Thursday, Nov. 15, at The Soiled Dove Underground in Denver. But it's not over yet! They have a few unsold items, plus new items that came in after the event, and will be selling those items online from Monday, Nov. 19 through midnight on Friday, Dec. 7. This is your chance to snag a couple of holiday gifts -- or to be a hero in your office for bagging some business items. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

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  Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher


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