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January 9, 2013
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Problem. Solved. 
  • How one business owner found a better 401(k)
    Although the process was long and difficult, Will Akerlof of Liquid Advertising was eventually able to find a better deal on a retirement plan for his employees. While it's tempting to delegate the responsibility of choosing a retirement plan, business owners should be involved with this aspect of their companies, he writes. "[I]t is you who must take charge of this process. You and your employees are going to pay a huge price if you seek the easy way out," he writes. (1/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Contributors and content are key to a successful business blog
    You need to set clear objectives for your business blog, stick to a calendar and have contributors set to create content, Naomi Ruth Ganhinhin writes. Build visual interest with utilities such as SlideShare and give readers a valuable takeaway, understanding the blog as a species of content marketing. And don't forget the call-to-action, Ganhinhin writes. (1/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Top-notch marketing content is hiding in plain sight
    If you are looking for additional content to fuel your marketing efforts, your public relations team might be a natural place to look, Terri Thornton of Thornton Communications writes. For example, if your PR team is employing a photographer for an event, the pictures he or she takes could be valuable content for your company. "The issue isn't about making anyone work harder; it's about making use of what you already have -- and getting the good stuff to the people who need it and will appreciate the help," Thornton writes. MarketingProfs (1/8) LinkedInFacebookTwitterGoogle+Email this Story
Do-it-yourself vs. Doing it right
A highly-engaged workforce drives results and employee engagement programs are key to success. But most companies still lack on-the-ground programs for employee engagement and alignment. Learn how to leverage time and resources with a social recognition program in the whitepaper "Do-it-yourself vs. Doing it right".
  • 4 tips for better hiring in the new year
    Business owners who want to make smarter hiring choices in 2013 should enlist the power of social media to find strong candidates, but also rely on referrals from their own workers, writes Rieva Lesonsky, CEO of GrowBiz Media. Other tips: Link social media efforts to the company website and focus advertising on sites specific to your industry. Small Business Trends (1/7) LinkedInFacebookTwitterGoogle+Email this Story
  • What it takes to build a "sellable" business
    Several factors influence the "sellability" of your company, according to entrepreneur and investor John Warrillow. Some of the key factors include its growth potential, financial performance and cash flow, he notes. "I think a sellable company tends to be more fun to run. It's a marketable, valuable asset," according to Warrillow. Intuit Small Business Blog (1/7) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Searching for a solution to e-mail overload
    If you're like most people, you're being buried under a mountain of e-mail messages. Ultimately, the solution to this problem should come from programmers, who should create simple rules for sorting messages, Michael Tchong writes. Alto, an e-mail client created by AOL, is already trying to address some of the issues, he notes. ReadWrite (1/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Innovative apps that can give your business a boost
    Your company might be able to benefit from applications such as LearnVest, which can help you to organize your funds, and shopkick, which can encourage customers to return to your business, Drew Hendricks writes. Meanwhile, the PayAnywhere app can help you to manage payments. iMedia Connection (1/7) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Fast-travel technology from the annals of science fiction
    From the warp drive in the "Star Trek" universe to the Infinite Improbability Drive in the "Hitchhiker's Guide to the Galaxy," science fiction works are loaded with devices that allow for incredibly fast travel across the universe. Meanwhile, "Battlestar Galactica" fans will be familiar with the FTL (Faster Than Light) drive. (1/8) LinkedInFacebookTwitterGoogle+Email this Story
Proving to employees that you value their financial future is good business."
--Will Akerlof, president of Liquid Advertising, writing at
LinkedInFacebookTwitterGoogle+Email this Story

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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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