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November 26, 2012
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News for mobile marketing professionals

  Top Story 
  • Customer service via mobile is rapidly gaining ground
    Nearly 4 in 10 brands this year offer customer service through mobile channels, up from 3 in 10 in 2011, according to a study by SAP and Social Media Today. Among the leaders in this field are airlines, with more than half offering such services and nearly three-quarters expected to do so by 2015. eMarketer (11/26) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Mobile deals, integrated shopping entice Sears, Kmart customers
    Exclusive mobile deals geared to Cyber Monday are on offer from Sears and Kmart, with free shipping available for larger orders. A layaway option is also available, with mobile users allowed to pay off their plans through their devices. "Today's shoppers are increasingly traveling between channels as they gather information and shop, which is why we'll continue to offer our customers and members a fully integrated shopping experience for Cyber Monday that seamlessly brings the in-store, online and mobile experiences together through mobile apps and in-store," said Imran Jooma of Sears Holdings. (11/26) LinkedInFacebookTwitterEmail this Story
  • American Airlines offers app with tablet in mind
    American Airlines has an application designed specifically for tablets, taking advantage of the larger screen for a chance at deeper engagement. "We had a tablet app, but it was not optimized for a truly rich experience. We went back to the drawing board to figure out how the tablet is different from the smartphone," said Phil Easter, director of mobile apps at American, noting the tablet's advantages for exploring and interactive gaming. (11/26) LinkedInFacebookTwitterEmail this Story
  • Absolut reconfigures cocktail app for iPhone 5
    More than 500 cocktail recipes are available with Absolut Vodka's redesigned Drinkspiration application for the iPhone 5. The app, also available for Android devices, was reconfigured with the bigger iPhone 5 screen in mind and includes video instructions for cocktail mixing. Mobile Marketer (11/26) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Burger King targets mobile users to promote new product
    To promote its new partnership with Cinnabon, Burger King's mobile ad on ESPN's mobile site encourages consumers to drop in at the nearest BK to sample the new Minibon offering. Tapping the ad takes users to Burger King's mobile site, where they can be directed to the nearest outlet using the device's GPS. Mobile Marketer (11/26) LinkedInFacebookTwitterEmail this Story
  • Personal, exclusive content is key to keeping luxury app users
    Retaining users is the key to getting the most from mobile applications offered by luxury retailers. And the ability to personalize an app will keep users coming back, as will app-exclusive content that appeals to the loyal customers who are most likely to download a luxury app. This article offers examples from Louis Vuitton, Nordstrom and others. Luxury Daily (11/26) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile, online sales jumped on Black Friday
    Mobile was a source of refuge for Black Friday shoppers who wished to avoid the crowds and occasional mayhem at bricks-and-mortar venues. Various reports had mobile sales up as much as threefold on the key shopping day from a year before, while IBM noted a 20.7% increase in total online sales. CNET (11/23), TechCrunch (11/24), TechCrunch (11/24) LinkedInFacebookTwitterEmail this Story
  • Mobile apps to top $30 billion in revenue this year
    Taking into account all sources, income from mobile applications will double this year and top $30 billion globally, according to ABI Research. "Consumers' high interest in apps has for a long time been obvious from download volumes, but it's 2012 that will go down in history as the year when the economic side of the business finally took off. We're no longer talking only about a short-term gold rush; apps have become a major digital industry," said senior ABI analyst Aapo Markkanen. TechCrunch (11/23) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Developers: AR is only in early stages, has a bright future
    Augmented reality has a long way to go but holds much promise, according to developers in the field. AR is somewhat limited by lack of data about what its potential users are seeing as they go about their daily business. But in the future, much more is possible, with the ability to monitor a user's brain waves to assess his or her moods a possibility, adding another layer of customization. TechCrunch (11/25) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Upcoming webinars:
    Winning the Mobile Battle of the Brands (Dec. 5)

    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar. Register for this free webinar.

    Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)

    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Sybase 365 & MMA Survey Finds 87% of Consumers Will Use A Mobile Device To Help Make Holiday Purchases
    According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the MMA,, mobile devices are playing a more crucial role than ever before in influencing consumers' shopping decisions at the point of sale and across every stage of the purchase funnel. This survey of 1,000 adults in the U.S. found that mobile's influence over consumer shopping behaviors is far greater than it was a year ago. As confirmed in the study, a vast majority (87%) of respondents reported that they will use their mobile device to change the way they shop this holiday season. Additionally, 50 percent of consumers plan to make a purchase with their mobile device this holiday season either through mobile web, apps, using their mobile at the POS or also using SMS/text or voice on their device. Consumers also plan to use their mobile devices for comparing prices, researching deals and coupons, locating product reviews, avoiding long shopping lines, and tracking loyalty points. In a similar survey conducted by Sybase 365 and the MMA a year ago, 62 percent of respondents said they would use their mobile device to help them make purchasing decisions over the holiday season, thus indicating that consumers today are more eager to use their mobile device as a tool of transaction. Read more. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources  |  Industry Directory

Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
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The passion for setting people right is in itself an afflictive disease."
--Marianne Moore,
American poet and writer

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