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December 20, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • Leo Burnett is assigned Chevy Silverado creative duties
    General Motors is reassigning creative duties for the Chevrolet Silverado pickup truck to Leo Burnett in Chicago, taking the brand away from Commonwealth, a cooperative agency the automaker set up with personnel from Interpublic and Omnicom. GM says the move is the result of Commonwealth's extraordinary workload, and Leo Burnett already works on GMC and Buick. "Chevrolet will launch more than 20 products globally in 2013. That is an incredible amount of work for any advertising agency," says GM's director of product and brand communications, Pat Morrissey. Advertising Age (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Aegis Group's new Amplifi streamlines ad buying across screens
    Ad buying across all screens will be simplified with Aegis Group's new Amplifi unit, to be led by Aegis veteran John Murray. The company says Amplifi is aimed at providing a "consistent and global approach to paid-for-display media investment across all screens: TV, PC, laptop, mobile and tablet," with a focus on trading, real-time bidding, media partnerships and data management. MediaPost Communications/MediaDailyNews (12/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends & Research 
  • Online ad spending rises 18% to $9.3 billion
    Online ad revenue grew 18% year-over-year, hitting $9.3 billion in the third quarter, according to PricewaterhouseCoopers research conducted for the Interactive Advertising Bureau. "Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4," says PwC partner David Silverman. (12/19), Adweek (12/19) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 

  Marketer News 
  • General Mills push rolls on with Green Giant veggie chips
    Green Giant is getting into the snack business with the launch of veggie chips in two flavors: sweet potato multigrain with sea salt and roasted vegetable tortilla with cheddar. The chips are among the more than 100 new products being introduced by parent company General Mills, which has also updated the look of the Jolly Green Giant and is giving him a more prominent role in television ads. Advertising Age (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
  • Hasbro hears teen's petition for new Easy-Bake Oven colors
    Hasbro this week invited to its headquarters a 13-year-old consumer who started a social campaign for a gender-neutral version of the Easy-Bake Oven for her little brother. The girl got 44,000 signatures in support of her idea that the pink-and-purple ovens suggested "women cook, [and] men work." Hasbro showed the teen, McKenna Pope, a preview of a black-and-silver version it intends to launch next year. Advertising Age (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Call for Entries: The 4A's O'Toole Awards
    For more than 20 years, the O'Tooles have been known for being the toughest creative competition in the business because it's based on the work you do for lots of brands, not just one. This year the competition has been ratcheted up with the introduction of the O'Toole Awards for Media Excellence, which honor and recognize the agencies that consistently drive media excellence through innovation, transformation and creativity. Winners will be announced on March 11 during Transformation: The Idea Effect conference, which runs March 10 to 13 in New Orleans.

    Visit the O'Toole Awards website for more details. LinkedInFacebookTwitterEmail this Story
  • Strategy For Account Managers: How to Develop and Hone Your Strategic Skills
    In this hands-on workshop, sponsored by 4A's Northeastern Ohio Council, you'll learn essential strategy development tips, including how to write a new business pitch and strategic alignment best practices. Hosted by Robin Hafitz, one of the first American practitioners of account planning, this seminar, hosted at The Club at Key Center, will help mid- and senior-level account managers at marketing communications firms polish their strategic skill sets.

    Reserve a seat now for this March 20 event. LinkedInFacebookTwitterEmail this Story
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  Legislative & Regulatory 
  • Regulators unveil new rules to protect children's online privacy
    The Federal Trade Commission has expanded rules governing children's online privacy rights, updating the 1998 Children's Online Privacy Protection Act to take into account new technologies such as mobile devices and behavioral advertising. "Congress enacted Coppa in the desktop era and we live in an era of smartphones and mobile marketing," says FTC Chairman Jon Leibowitz. "This is a landmark update of a seminal piece of legislation." The New York Times (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
No man for any considerable period can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true."
--Nathaniel Hawthorne,
American author

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