| Latest news on mobile apps |  |
| Industry Highlights
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- AppGratis: The Craigslist of mobile applications
The AppGratis guide to mobile applications, which can help drive hundreds of thousands of downloads for an app it recommends, is now available in the U.S. "It started like [Craigslist] ... a daily newsletter every morning with my picks," says AppGratis founder Simon Dawlat, adding, "I knew a lot of developers, and offered some deals." VentureBeat
(12/7)
    
| Marketing & Monetization
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- Opinion: Gamification will not only survive, but thrive
The death of gamification as a business strategy has been highly exaggerated, Rajat Paharia writes, arguing against a Gartner prediction that 80% of gamified applications will not meet their business objectives by 2014. Many thoughtless, poorly designed and copycat gamification strategies will fail, but the basic concept of treating user activity as a motivator will survive as digital activity increases, Generation Y takes over and businesses see even more need to stand out in a crowd. TechCrunch
(12/8)
- Pocket Change now allows any action to be rewarded
Pocket Change is expanding its virtual currency platform by dropping the once-a-day interaction requirement for rewards. Developers can use an "earn" tab to display the new rewards, and reward just about any action they wish, Devindra Hardawar writes. VentureBeat
(12/9)
- Urban Airship acquires coupon creator Tello
Urban Airship's acquisition of Tello will allow it to offer customers the tools to create their own mobile passes, loyalty cards, tickets and coupons. Tello's PassTools, which work with Apple's iOS 6 Passbook application, is designed to simplify the process of creating coupons and similar offers for small businesses. The Unofficial Apple Weblog
(12/4)
| Wireless Ecosystem
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- Companies large and small rush to mobile-video boom
An effort to capture the mobile video-calling market is inspiring new business models. The success of startups such as Tango has moved giants such as Apple to promote FaceTime as a feature of the iPad and Yahoo to buy companies such as OnTheAir. Microsoft-owned Skype is moving quickly to mobile, and Google is using its video-calling applications to derive more information about its users and convert that data into ad sales, Quentin Hardy writes. The New York Times (tiered subscription model)
(12/9)
| Marketers Needs
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- H&R Block's app adds deposit-by-snapshot feature
An H&R Block mobile application feature permits users of its Emerald Prepaid MasterCard to snap a picture of a check to deposit it, access account balances and find an ATM. Cardholders are rewarded for use by getting $100 in instant rewards a month in the form of coupons and discounts from merchants such as Lowe's and Arby's. MobileCommerceDaily.com
(12/10)
| Developer Corner
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- Facebook generates reference docs directly from source code
Facebook is trying to make it easier on application developers who try to follow constant changes to the platform by automatically updating documentation. Reference docs are being generated directly from source code for Android and iOS software development kits, and Facebook will convert its Graph API to the new system soon. TechCrunch
(12/7)
| Public Policy
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| MMA News
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- Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting, why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar.
- Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar.
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