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December 14, 2012News for marketing professionals

  Breaking News 
 
  • Wal-Mart, Kroger reportedly place bids on Hostess assets
    The Hostess Brands asset sale has attracted bids from Wal-Mart, Kroger, Grupo Bimbo and Alpha Baking, among some 20 other entities, according to a Bloomberg source. Some of the bids were only for certain categories, while others were for individual products or Hostess plants, the source said. The liquidation sale could fetch as much as $1 billion, according to Joshua Scherer of Perella Weinberg Partners. Bloomberg (12/14) LinkedInFacebookTwitterEmail this Story
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  Company News 
 
  • Has BzzAgent designed the ultimate social dashboard?
    The analytics dashboard created by BzzAgent for new parent company Dunnhumby makes clear the reason for the acquisition, writes Jack Neff. The dashboard, called BzzAgent Pulse, melds the companies' data sets to measure the impact of social media marketing efforts, from word-of-mouth and reviews to segmented sales. "The tool is brilliant. I've seen a lot of dashboards in my time. I think BzzAgent Pulse is the best," says Unilever's Oliver Bradley, who worked on the system. Advertising Age (tiered subscription model) (12/13) LinkedInFacebookTwitterEmail this Story
  • Other News
Free Guide: Boosting Loyalty with Gamification
Learn how you can "gamify" the e-commerce experience to increase customer loyalty and drive incremental revenue. Get tips to keep customers coming back and energize the shopping experience from inbox to checkout. Download the guide now.
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  Market Trends 
 
  • CMO Council: Search earns respect, but budgets remain small
    Search continues to rise in the eyes of chief marketing officers, according to a CMO Council survey. Forty-four percent of the CMOs said search marketing delivers the most impact, compared with 27% who named television, the survey showed. Budget allocations for digital remain low, with more than 6 in 10 ponying up less than a half-million dollars. Nearly half said digital represents less than 10% of their budget, though roughly the same amount say they plan to increase spending in the category next year. Adweek (12/13) LinkedInFacebookTwitterEmail this Story
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  Interactive 
 
  • Better Homes and Gardens takes different approach to e-commerce
    Meredith's Better Homes and Gardens is selling products in its first e-commerce initiative at BHG.com/shop. Basing the Web portal on its ShopNation acquisition, the site has no shopping cart and redirects clicks to other merchants' sites, "potentially depriving BHG.com of traffic," writes Lucia Moses. But the choice to redirect rather than hold inventory allows it to tout 500,000 products by 58 retailers and hold the line between editorial and business interests, BHG executives say. Adweek (12/13) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Featured Content 
 

  Multicultural Marketing 
  • Miniclip, Univision team on Spanish-language game website
    Miniclip and Univision Communications are partnering on a gaming website tailored to Spanish-speaking players. "Univision provides us with a powerful partner to extend our reach in the U.S. and other Spanish-speaking markets," says Miniclip CEO Rob Small. VentureBeat (12/13) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Sean Avery finds a career in advertising after the NHL
    Ex-New York Rangers hockey player Sean Avery is now "kind of an editor at large" at New York's Lipman agency and its parent, Revolate Holdings. Avery says his interest in social media, technology and high-end luxury goods stems from his athletic career, which gave him the money to become a wealthy consumer at 19. "Sometimes I don't do it the right way [at Lipman]. It's not a locker room; you can't challenge people the same way," Avery says in this interview. The New York Times (tiered subscription model) (12/13) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Draftfcb
    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York
    Schedule

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
    Chicago
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Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FCC begins enforcement of law on commercial sound volume
    Federal Communications Commission enforcement of the Commercial Advertisement Loudness Mitigation Act, which requires TV programming and ads to maintain a consistent volume, began on Thursday, following a yearlong grace period. "What this all means, going forward, is that TV viewers shouldn't experience what had become a common -- and very noisy -- source of consternation: that shocking rise in sound level when the first ad comes on after the action stops on a favorite show," writes Brian Steinberg. Advertising Age (tiered subscription model) (12/13) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper and ink."
--Leo Burnett, member, Advertising Hall of Fame

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