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December 24, 2012News for the cable and broadband industry

  Business News 
  • Cable groups want to be part of the discussion on violence
    The National Cable and Telecommunications Association and the American Cable Association are among the TV industry groups that, in the aftermath of the mass school shooting in Connecticut, have pledged to take part in a national conversation about violence. "The cable industry takes very seriously our role in American culture and looks forward to participating in the collective discussion," the NCTA said. Broadcasting & Cable (12/21), Broadcasting & Cable (12/21) LinkedInFacebookTwitterEmail this Story
  • Is HGTV's content shift a sign of changing real estate times?
    HGTV, reflecting an improving housing market, is refocusing its content on more aspirational programming. The network is planning to launch "Power Broker," which features a successful real-estate agent guiding customers toward houses they can transform into dream homes, and "Fixer Upper," in which a Texas couple assists first-time buyers with buying and renovating. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • AMC's "Walking Dead" will return but with new showrunner
    AMC's hit drama series "The Walking Dead" will return for a fourth season but will have a new showrunner. Glen Mazzara, who took the reins from original showrunner Frank Darabont for the second and third seasons, has left the show. "Both parties acknowledge that there is a difference of opinion about where the show should go moving forward, and conclude that it is best to part ways," AMC and Mazzara said in a joint statement. Adweek (12/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • Funimation is added to Cablevision's SVOD menu
    Cablevision is now offering Funimation Channel, which features Japanese anime content with English subtitles, as a subscription video on demand channel. The fee for Funimation, which is available to subscribers with digital set-top boxes, is $6.95 a month. CEDMagazine.com (12/21) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • The sky was the limit for buzz-marketing stunts in 2012
    Creating social media buzz was a top priority for marketers in 2012, with two parachute-related stunts leading the way: Red Bull's record-breaking skydive, and James Bond and a Queen Elizabeth lookalike falling from the sky for "Skyfall" at the Summer Olympics. Other stunts, such as Pizza Hut's attempt to bribe Hofstra students into intruding on the presidential debate, showed bad taste or failed to hit the mark, writes Suzanne Vranica. Other hits and misses from the year in advertising are outlined in this article. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Advanced Products 
  • Senate bill to regulate data caps is wrong tack, NCTA says
    A Senate measure that would regulate usage-based data sales by setting standards for measuring capacity and pricing is an "ill-conceived" bill that "ignores the substantial pro-consumer benefits of usage-based pricing," the National Cable and Telecommunications Association said in a statement. "Tiered pricing is common throughout our economy, consumers both understand and appreciate it and the [Federal Trade Commission] and [Federal Communications Commission] have said it is sensible and fair," the NCTA said. Multichannel News (12/21) LinkedInFacebookTwitterEmail this Story
  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
 
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