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December 14, 2012
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News for software and services professionals

  Today's Software Buzz 
10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

  Cloud Computing 
  • Oracle eyes more work with utilities with DataRaker buy
    Oracle has agreed to acquire DataRaker, a provider of cloud-based analytics software for utilities; financial terms weren't disclosed. DataRaker's software takes in data from more than 17 million smart meters in the U.S., Oracle says. "Big Data created by smart meters and sensors has presented utilities with an enormous opportunity to improve operations and deliver better customer service by acting on the unique insights that can only be found by understanding the massive amounts of data coming from their customers and networks," said Rodger Smith of Oracle Utilities. (U.S.) (12/13) , News Service (12/13) LinkedInFacebookTwitterEmail this Story
  • Other News
Managing Your Network Growth
With mobile data growth, operators face increased traffic volume and management complexities. Knowing what subscribers are doing, and the effect their data usage is having on the network can make the difference between thriving and surviving. Context aware technologies maintain a high performance quality while expanding offerings for increased revenue.
Click here to learn more.

  Mobile & Wireless 
  • Google delivers a new Maps app for iPhone
    Google has delivered a revised mapping application for the iPhone, nearly three months after Apple substituted its own mapping software on iOS devices. The move means Google determined it was better off broadly distributing its app rather than trying to undermine Apple's poorly received maps. "They're more interested in owning the relationship with customers in any way they can," said Gartner analyst Carolina Milanesi. Google has not completed a Maps app for iPad. The New York Times (tiered subscription model) (12/12) , The Wall Street Journal (12/13) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Security & Privacy 
  • Trend Micro: Watch out for Android malware, cloud cyberattacks
    The number of malicious and unsecured Android applications will increase from 350,000 this year to more than 1 million in 2013, Trend Micro predicts. The security-software vendor also forecasts that cybercriminals will make greater use of cloud services in the coming year, exploiting cloud-based social networks and storage services. InfoWorld/Tech Watch blog (12/13) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Government IT 
  • Should lawmakers regulate smartphone apps?
    Sen. Al Franken, D-Minn., has proposed the Location Privacy Protection Act, which would make cyberstalking software for smartphones illegal. The Software & Information Industry Association opposes the legislation, saying the industry can implement effective, voluntary codes of conduct to prevent the tracking of individuals through mobile devices. USA Today/The Associated Press (12/13) , PCWorld (12/13) LinkedInFacebookTwitterEmail this Story
  SIIA News 
  • Save the date for the industry-leading ISV Conference, AATC13
    Save the dates and plan to join us at next year's All About the Cloud conference, May 7 to 9 in San Francisco. Your success in today's ever-changing world of technological innovation around cloud, mobile and social media can depend on the strength of your relationships with the right strategic partners and vendors. So our primary focus for AATC 2013 is to help you make contacts, form partnerships and close deals. Take advantage of leftover budget by registering today or considering a sponsorship. LinkedInFacebookTwitterEmail this Story
  • How to sell the way your customers want to buy
    With the onset of social media and mobile technology, marketing and sales professionals face a non-traditional sales cycle. Sellers are no longer in charge of the customer buying process and the customer expects immediate responses and results. If you are struggling to deliver this demand, then listen to this pre-recorded webinar featuring revenue coach and author Kristin Zhivago on How to Sell the Way Your Customers Want to Buy. LinkedInFacebookTwitterEmail this Story
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The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician

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