| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- POM Wonderful juice sales rose 30% in 2012
POM Wonderful said sales of its juices increased 30% in 2012, driven by "unprecedented market penetration" of its 8-ounce refrigerated bottles. "Not only did we quickly establish the 8-ounce bottle as the category leader, we helped drive growth across all our POM products," said Marc Seguin, vice president of marketing. BeverageDaily.com (France)
(2/25)     
- Treehouse CEO sees premium private-label growth
Sales of premium private-label products are growing quickly as consumers seek out organic and natural products, said Sam Reed, CEO of Treehouse Foods. "That has been a great opportunity for us across a number of categories and, frankly, something that has materialized in a bigger and faster way than I would've expected a year ago when we were completely preoccupied with dealing with the discount side of the business," he said. FoodNavigator
(2/22)
| Health and Nutrition | | |
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- Packaged Facts sees health and wellness growth
Growing consumer interest in health and wellness will drive efforts from food manufacturers and foodservice operators, according to market research by Packaged Facts. The research notes an increase in natural sweeteners, healthier breakfast and snacks, alternative protein and food with less salt. GroceryHeadquarters.com
(2/22)
- "Mini" meals help participants lose weight in study
Metabolic syndrome patients who followed a diet that requires several "mini" meals a day showed significant health improvements comparable with those who followed other diet plans, a study found. A diet with higher total antioxidant capacity was also associated with more weight loss than a lower TAC diet was, researchers wrote in Nutrition and Metabolism. DailyRx.com
(2/22)
| Marketing Report | | |
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- Retired NFL star Ward stars in chocolate milk campaign
Hines Ward, the retired Pittsburgh Steelers wide receiver, has teamed with REFUEL's got chocolate milk? campaign, promoting chocolate milk as a post-workout recovery drink. The campaign will follow Ward as he and fellow triathletes train for the Ironman in Kailua-Kona, Hawaii, in October. Progressive Grocer
(2/22)
- Convenience store coffee sales at 5-year high
By upgrading their offerings, convenience stores have posted their highest coffee sales in five years, to $2.85 billion, according to foodservice market researchers StudyLogic. "For the first time in five years, c-stores are finally growing their total hot beverage unit sales after the economy fell in late 2008," said StudyLogic executive vice president and COO Samuel Nahmias. "We are now back and above historical unit consumption levels." CSP
(2/22)
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