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- The fall -- and coming rise -- of mobile video
Brands are spurning mobile video marketing in favor of alternatives such as SMS messages, QR codes and augmented-reality applications, writes Rimma Kats. That could change as new technologies filter back into the online-video sphere, and as marketers find smarter ways to place and target video offerings. "The mobile video marketplace is certainly in the midst of an important evolutionary step," Kats writes. Mobile Marketer
(12/4)       
| Marketing Trends & Research | | |
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- Brands using DMPs should reach a majority in 2013
Four in 10 brands currently use data management platforms and 30% plan to add them in 2013, according to a survey of 200 senior marketing executives by Radar Research and BlueKai. Driving higher return on investment, organizing audience data for targeting and creating a targeting profile were the top reasons cited for interest in DMPs. More than half of those not ready to implement a DMP cited budgetary constraints, with only 2% contending that it won't increase marketing efficiency. ClickZ
(12/4)
| Company Watch | | |
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- Shoppable video could be a holiday gift for advertisers
Google is beta testing shoppable-video tools on YouTube, allowing brands to incorporate the function into holiday campaigns. The tools, which are expected to appeal particularly to fashion and retail advertisers, blur the line between advertising and content, and will shift brands' video strategies away from viral content and toward direct sales, says Lisa Green, industry director at Google. ClickZ
(12/4)
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- Mobile-app e-commerce is a focus of advertising conference
DailyCandy Scout was cited as a mobile app adapting itself for commerce at the Think Commerce Summit advertising conference. NBC Universal-owned Daily Candy's application uses crowdsourcing and curated content. IAB's Peter Minnium, says, however, that media brands often have trouble finding retail success. "There is very little digital advertising that is e-commerce-enabled and allows for a transaction within the page," he notes. Mobile Marketer
(12/5)
| Interactive Media | | |
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- Macy's Sean Jean sweater has video content up its sleeve
Macy's has added a fleece sweater equipped with a video screen on the left sleeve to its Sean Jean collection. The waterproof video tag, which holds two hours of content and plays for eight to 10 hours on a charge, is said to be the first melding of video and fashion. Originally a B2B concept, the technology will be promoted by its use by Tom Cruise in the upcoming movie "Jack Reacher." MediaPost Communications/Marketing Daily
(12/4)
| IAB News | | |
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- Nate Silver Opens IAB Annual Leadership Meeting
Senior voices from across the marketing and advertising ecosystem come together every February at the IAB Annual Leadership Meeting -- media's central thought leadership venue -- to discuss, debate, and define the key issues facing the industry in the coming year. Be part of the conversation Feb. 24-26 at the Arizona Biltmore in Phoenix. "Big Data & Big Ideas: Friends, Enemies, or Frenemies?" starts off with a bang as Nate Silver, the Author, Statistician, and Founder of FiveThirtyEight.com, who used innovative analysis of political polling and correctly predicted the winner of all 50 states and D.C. in the recent presidential election, explores connections between big data and big ideas.
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 | The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
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