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December 27, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  Trendwatch 
  • Marketers face existential crisis over in-app ads
    Facebook's decision to shelve its mobile ad network experiment points to deeper issues in the in-application advertising sector, experts say. There's still no clear way to count or value app-based ad impressions, or to determine how much less valuable such impressions are than conventional impressions. "This is further blurred by the fact that many normal impressions are now happening on mobile devices, causing an existential befuddlement about what exactly counts as mobile," this article notes. MarketingVOX (12/26) LinkedInFacebookTwitterEmail this Story
 
  Getting the Word Out 
  • Why 2013 will be full of little revolutions for digital marketers
    It can feel like every coming year holds loads of new challenges for digital marketers, but 2013 will be an especially eventful year, writes Will Margiloff. With mobile going mainstream, agencies fusing Big Data with creativity, and investors getting smarter about how to spend their money, the stage is set for a big shift in marketing in 2013. "Most of the shifts transforming our business have already been set in motion, so 2013 is the year a lot of them become real," Margiloff writes. Advertising Age (tiered subscription model)/DigitalNext blog (12/26) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Why 2012 was a difficult year for HTML5
    HTML5 started 2012 "on the cusp of ubiquity," but then the platform "took a step back in developer acceptance" as the year progressed, writes Dan Rowinski. With Facebook, Apple and many game developers now favoring native applications, it's been left to open-source groups such as Mozilla to carry HTML5 forward, he writes. ReadWrite (12/26) LinkedInFacebookTwitterEmail this Story
 
  Design Corner 
  • Simple steps can optimize e-mail campaigns across many screens
    One-column design and simple calls to action are among the features that e-mail marketers can incorporate to ensure their mobile campaigns offer an optimal viewing experience. Such universally applicable steps are necessary as designing different templates for each of the many devices now on the market becomes impractical. "Break out of the 'mobile template' mindset and focus on developing a library of responsively designed, device-agnostic email templates. As more tablets and smartphones are introduced, your emails will continue to render beautifully. Your designers and customers will thank you," writes Adam Steinberg. VentureBeat (12/25) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Don't set up your website to fail by giving the geeks total control
    Too many small-business leaders shunt responsibility for their company's Web operations onto a handful of tech-savvy IT operators, Dan Kaplan writes. That's the wrong approach: Tech specialists might be able to keep the site online, but it takes a marketer's hand to maximize ROI. "Your tech team absolutely needs to have a seat at the table, but your website is a marketing tool and you need to think of it that way," Kaplan writes. American City Business Journals/Baltimore (12/26) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Do you have an advertising campaign that your client thought was too risky?
    Sometimes great ads just don't see the light of day. It may be the client thought the concept too risky, or the budget gets cut, or the work was done on spec, but the ad is really creatively outstanding. The IAC Award judges will select the best advertising campaigns never shown in 86 industries as part of their 11th annual Internet Advertising Competition Awards. Companies or agencies wishing to nominate their work for consideration may do so before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
People who lean on logic and philosophy and rational exposition end by starving the best part of the mind."
--William Butler Yeats,
Irish poet and playwright


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