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December 12, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Tribune Co. mulls sale of newspapers; potential buyers express interest
    Tribune Co. is heading into talks with bankers about selling its newspapers, which include the Chicago Tribune and Los Angeles Times. The two publishers of Southern California's San Diego Union-Tribune and Orange County Register are both interested, various sources say. News Corp. could also be a potential bidder for some of the companies' assets, sources say. Reuters (12/12), Bloomberg (12/11) LinkedInFacebookTwitterEmail this Story
  • After 126 years, Sporting News throws in the towel on print edition
    Having reduced publication frequency twice in the past four years, Sporting News magazine now plans to end its 126-year press run Jan. 1 and go all digital. "Having spoken with many of our longtime subscribers, we recognize this is not a popular decision among our most loyal fans. Unfortunately, neither our subscriber base nor the current advertising market for print would allow us to operate a profitable print business going forward," Jeff Price, president and publisher, and Garry Howard, editor-in-chief, said in a post on the News website. Advertising Age (tiered subscription model) (12/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  • New York Times Android app now adjusts for screen sizes
    The New York Times' Android application now adjusts to all screen sizes, taking into account the popularity of smaller tablet devices. The new app, which includes text-to-speech, replaces an experimental app dedicated to 7-inch screens. TechCrunch (12/11) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Viewability to go mainstream in early 2013
    "Viewable impressions" will get a big boost in the new year, when a coalition of advertising industry groups will throw their weight behind the metric, and many third-party analytics services will begin to count only ads that meet viewability standards. Still, don't expect the industry to change overnight, says David Rittenhouse, Razorfish's media director. "Advertisers who care about viewability have already moved," he says. Adweek (12/11) LinkedInFacebookTwitterEmail this Story
  • Many consumers take no action to protect online privacy
    Less than half of consumers say they “frequently” or “always" worry about online tracking, and many aren't taking significant steps to protect their digital privacy, surveys show. Meanwhile, 38% of people said they knew how to protect their privacy online, and many were willing to compromise on privacy in order to access free-to-use online services. “When you ask people, ‘Are you comfortable being tracked,’ they’ll say no. Yet ... a tiny percentage of people decide to opt out," says John Montgomery of GroupM. eMarketer (12/12) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • 1 sign that a news startup might have what it takes to survive
    The failure of News Corp.'s digital-only The Daily should have been easy to predict, if one applied a simple business school principle to the company's model, writes Justin D. Martin. The theory holds that startups are most likely to succeed if they're eager for revenue but willing to wait when it comes to achieving growth. The Daily got the first part right but may have been too growth-conscious in trying to compete too broadly, he writes. Quartz (12/10) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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