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August 3, 2012
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News for mobile marketing professionals

  Top Story 
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  Consumer Engagement 
  • Papa Murphy's builds out successful SMS opt-in campaign
    With redemption rates as great as 18%, Papa Murphy's pizza is extending its Phizzle-powered SMS coupon program to 550 franchises in 26 states across the U.S. The opt-in program is promoted via in-store signs, direct mail, tent pop-ups, QR codes in print and location-based Facebook applications, e-mail and on the Web. "When we saw other brands doing it and having good luck with it, it was a no-brainer," said Lindsi Taylor, Papa Murphy's director of corporate communications. MobileCommerceDaily.com (8/3) LinkedInFacebookTwitterEmail this Story
  • Ralph Lauren sponsors New York Times app with Olympic theme
    For Ralph Lauren's second sponsorship of The New York Times' tablet application, the fashion retailer has bought all the ad space for Olympics-related messages. Ralph Lauren is the official outfitter for the U.S. team in London, and the ads invite users to shop for items related to the Games. The campaign runs through the 16 days of the Olympics. ClickZ (8/2) LinkedInFacebookTwitterEmail this Story
  • L'Oreal mobile promotion boosts attendance, store revenues
    A mobile invitation from L'Oreal's Vichy for women to schedule beauty consultations at Duane Reade locations in New York City benefited Vichy and the participating stores. Vichy saw a major increase in attendance from the one-day, in-store promotion, and 70% of participating stores reported increased revenue. Vichy tapped the timeRAZOR application for the appointment booking. Mobile Marketer (8/3) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Flurry ad-targeting tool divides consumers by their interests
    Application publishers and advertisers will be able to segment their potential audiences into as many as 23 categories using new Personas technology from Flurry. The categories are based on spending patterns that indicate individual interests and can be used with other measures offered by Flurry -- including age, gender and geography -- to sharpen consumer targeting. TechCrunch (8/2), VentureBeat (8/2)
  • LinkedIn sees strong mobile growth but takes slow approach to ads
    Almost a quarter of LinkedIn's unique visits came via mobile in the second quarter, and about 15% of new members signed up using mobile devices, the company reports. As for advertising on mobile, CEO Jeff Weiner indicates a cautious approach, especially for cellphones. On tablets, however, LinkedIn is testing ads with Cisco and Shell. Adweek (8/2) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Study reveals mixed bag on mobile ads
    Desktop ads still beat ads on smartphones and tablets for user recall, according to research by EyeTrackShop. However, tablet users are more likely to see an ad than desktop users and tend to spend longer a page, the firm finds. Ad placement is key on mobile devices, with ads appearing further down the page attracting far less attention. eMarketer (8/3) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • LevelUp raises another $9 million for broad mobile-payments strategy
    Adopting a platform and system agnostic strategy in the crowded mobile-payments solutions field, LevelUp has raised an additional $9 million from T-Venture, the venture capital arm of Deutsche Telekom. The new money brings LevelUp's latest funding round to $21 million for its service, which is designed for easy adoption by any carrier or card company and includes a loyalty system. LevelUp already has 3,000 participating merchants. TechCrunch (8/2) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  MMA News 
  • Upcoming webinars:
    Join Fiksu and Pandora to Hear How to Acquire Loyal App Users who Engage and Transact (Aug. 29)

    Hear Craig Palli, mobile app marketing authority, and VP of Business Development at Fiksu, explain how to unlock the secrets to generating large numbers of downloads by the users you value most. Also hear from Kim Luegers, Director of Mobile & Emerging Media at Pandora as she discusses Pandora's mobile app strategies and the importance of apps to Pandora. In this webinar, you'll learn proven marketing approaches used by leading mobile app businesses to increase app store ranking and drive large download volumes -- from profitable, loyal users. To learn more more and register to attend this free webinar, click here.

    Cross Platform Optimization - Utilizing Technology to Move Brands Across Screens (Sept. 25)

    The days of running a campaign on only one specific platform are over! Consumers use many devices, so brands need to optimize across all devices to stay on top of the competition. Cross Platform Optimization gives marketers the tools to optimize a campaign in real-time based on their end goal, regardless of the medium. Through real examples of clients who were able to drive significant increases in performance using very simple optimizations, Advertising.com will discuss recent findings and best practices in cross platform optimization. Any brand or agency will find the information helpful in improving marketing results for the future of ad buying across devices. To learn more and to register to attend this free webinar, click here. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Communications DirectorMobile Marketing Association (MMA)New York, NY
Director of Business DevelopementinneractiveSan Francisco, CA
Ad Products AssociateThe Weather ChannelAtlanta, GA
Click here to view more job listings.

  SmartQuote  
The greatest blunders, like the thickest ropes, are often compounded of a multitude of strands."
--Victor Hugo,
French novelist and poet


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