| Business news you can use from your Better Business Bureau® |  |
| Trends & Trust |  |  |
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- Reviews help to create trust, customers say
Customer reviews go a long way toward establishing trust in brands, according to respondents to a survey conducted by About.com. Customers also indicated they would be more likely to trust brands that offer mobile content that provides a real benefit instead of just serving as a sales pitch. eMarketer
(7/31)     
- Safeguard your data when surfing online
Social media sites and other websites are tracking how their uses behave online, which can be a privacy concern. "If you're not nervous, you're not paying attention," privacy expert Mark Weinstein said. However, there are ways to protect yourself such as by tweaking the settings on your browser and using services that emphasize privacy. Inc. online/The Successful Soloist blog
(8/1)
| Customer Satisfaction & Marketing | | |
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- Employ images for more effective social media marketing
Business-to-business companies can benefit from sharing images with their customers on social media, Monika Jansen writes. Snap some pictures while you're at networking events or meeting with clients and take some photographs of daily activities around the office, she recommends. Also, encourage your customers to post their own pictures. NetworkSolutions.com
(8/2)
| Management & Leadership | | |
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- Your best employee might be holding you back
Superstar employees can help to get a business off the ground, but they actually might stand in the way of the company's long-term growth, writes Les McKeown of Predictable Success. The problem is these employees might resent the implementation of systems and processes, which can restrict their autonomy. Inc. online/The Synergist blog
(7/31)
- 6 ways to be a better boss -- to yourself
There are a number of ways to make your life easier when you're running your own company, writes Nellie Akalp of CorpNet. "Don't hold the purse strings too tightly when it comes to those expenses that could help you be more productive and satisfied on a daily basis," she recommends. Also, look for opportunities to gain new skills, and don't be afraid to charge a reasonable price for your services. Mashable
(7/30)
| Funding & Finance | | |
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- 6 payment strategies to understand before selling your business
Before selling your business, it's important to gain an understanding of various payment arrangements the buyer might use to make the purchase, writes Mike Handelsman of BizBuySell.com and BizQuest.com. "Each payment approach provides either you or the buyer -- but rarely both of you -- an advantage, which means every decision translates to a financial benefit to one or the other, and therefore a point of negotiation," he writes. Inc. online/BizBuySell.com blog
(8/1)
| BBB in the News | | |
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- How to avoid online bargain-shopping frustration
Some consumers are running into trouble while using discount websites to get special deals, BBB warns. To avoid problems with these websites, consumers should research companies with BBB and determine whether there are any guarantees in place to protect them. Meanwhile, companies that offer discounts should be aware that they may experience higher-than-usual demand. KMGH-TV (Denver)
(8/1)
| SmartQuote | | |
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 | The greatest blunders, like the thickest ropes, are often compounded of a multitude of strands."
--Victor Hugo,
French novelist and poet
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| About BBB® |
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BBB is the leader in advancing marketplace trust - it is an unbiased, non-profit organization that sets and upholds
high standards for fair and honest business behavior. Across the U.S. and Canada, 116 BBBs serve communities by
evaluating and monitoring more than four million local and national businesses and charities. Learn more at
www.bbb.org.
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| | Recent BBB TrustBrief Issues:
- Wednesday, August 01, 2012
- Monday, July 30, 2012
- Friday, July 27, 2012
- Wednesday, July 25, 2012
- Monday, July 23, 2012
| | | Lead Editor: Brooke Howell
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