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January 16, 2013
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News for mobile marketing professionals

  Top Story 
  Consumer Engagement 
  • Starbucks chief: Mobile, social media need to be at forefront in marketing
    Mobile and social media are powering a "seismic change" in consumer behavior, and retailers need to respond by putting these new platforms front and center in their marketing strategies, advises Starbucks Chairman Howard Schultz. "The level of investment capability in these new platforms, especially mobile, is mission-critical to our companies. It can't be an afterthought –- that capability needs a front seat at the table," he said. Mobile Marketer (1/16) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Report: Marketers pay a premium to reach iPad users
    Marketers are willing to pay higher prices to reach iPad users than they pay to reach Android device and iPhone users, according to MoPub data. That's partly because iOS users click on ads more often than Android device users, the data suggest. VentureBeat (1/15), Adweek (1/15) LinkedInFacebookTwitterEmail this Story
  • platform provides multi-variable consumer targeting
    Consumers can be targeted by an array of criteria -- including demographic, spending power, network usage, location and device -- using the AudiencePro platform from mobile ad network AudiencePro also supports a variety of rich media that can be applied across inventory that includes more than 20,000 applications. Mobile Marketing Magazine (1/14) LinkedInFacebookTwitterEmail this Story
  • Mobile business intelligence vendors favor Apple, Android
    Apple iOS devices lead the way but Android is close behind for adoption among mobile business intelligence applications, according to the market research company Ovum. Ovum's conclusion is based on responses from 12 mobile BI vendors, all of which have iOS apps while 11 officially support Android apps. News Service (1/15) LinkedInFacebookTwitterEmail this Story
  • Macy's CMO highlights mobile as customizable way to reach the young
    Mobile needs to be integral to any marketing strategy but, due to its unique nature, must be customized to fit the consumer, advises Martine Reardon, chief marketing officer at Macy's. "For the millennial, it's almost expected with technology, so for us not to be there -- particularly in the mobile space -- you could potentially miss out on the largest segment in the population today. ... Everybody is different, but that is why personalization becomes so important because there isn't just one cookie-cutter approach to it," Reardon said at the NRF 102nd Annual Convention & Expo. (1/16) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Survey: Luxury shoppers often visit retailer's website while in-store
    Mobile users who visit luxury retailers' websites often do so while in-store, with almost two-thirds of respondents to a ForeSee survey reporting such activity. Almost 4 in 10, however, say they've visited a competitor's site while in-store. The survey also found a website satisfaction rate of 77 on a scale of 100 for luxury retailers, compared with the 78 average score for the top 100 retailers. Luxury Daily (1/16) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Jumio brings mobile photo credit card reader to Android
    Jumio's Netswipe Mobile service that has allowed iPhone owners to take pictures of their credit cards to facilitate mobile payments is now available for Android devices. Jumio is also said to be developing similar applications for BlackBerry and Windows Phone. (1/15) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Committee Meeting: Marketing Best Practices for Messaging -- Jan. 29
    Join the MMA at the San Francisco Forum and attend the Marketing Best Practices for Messaging committee meeting on January 29th from 9:30-10:30am PT at the Hotel Nikko. The mission of this dedicated working group is to provide marketers with a framework and guidelines for best practices, when using messaging as a mobile communications channel. Please join these industry leaders to discuss the important elements of success in this area of mobile marketing. Register to attend here. LinkedInFacebookTwitterEmail this Story
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Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator

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