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February 1, 2013
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Stories from the Street 
  • Will business owners add fees for customers who pay with plastic?
    Beginning this week, retailers can add a surcharge to purchases made with credit cards. New Jersey restaurant owner Steven Amadeo says he isn't sure he will charge the fee. "I like the idea that I'm legally allowed to do that, but it's hard to say in today's economy," he said. Al Rosen, a jewelry-store owner, says the fees are not likely to catch on with merchants. "Most retailers will probably absorb this cost because we have been absorbing it for years," he said. (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Making word-of-mouth marketing work for you
    First-time customers are more likely to tell their friends about your business than longtime customers, writes Andy Sernovitz, a word-of-mouth marketing teacher. With this in mind, go out of your way to impress newcomers. He also advises finding out who is referring customers to you and thanking them. "Saying thank you to your talkers isn't just the right thing to do, it's also a fantastic way to generate more referrals," he writes. Duct Tape Marketing (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • How to handle a lawsuit
    If someone sues your business, stay calm and read the lawsuit, writes Deanne Katz. "Buried in the legal mumbo-jumbo is the reason you were sued and the issues that are upsetting the plaintiff," Katz writes. In the end, the lawsuit could help improve your business. In the meantime, however, consult with a lawyer and verify that the plaintiff followed proper procedures when serving your company with the suit, Katz recommends. FindLaw/Free Enterprise blog (1/30) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • The benefits of incorporating your company
    Incorporating your company can protect your personal finances and can help you build credibility with customers and other businesses, writes E.J. Dealy, CEO of The Company Corporation. "Consumers, vendors, and partners frequently prefer to do business with an incorporated company," he writes. Fox Business Small Business Center (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How to make your website more effective
    Improve your website's potential to generate sales by making sure it is tailored to your target audience, writes Maria Valdez Haubrich. "No business, or website, can succeed by trying to be all things to all people," she writes. Make sure you've designed your site to show your customers how you can solve their problems, she recommends, and include a clear call to action on every page. (1/29) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • EEOC to focus on hiring
    The Equal Employment Opportunity Commission's top priorities for next few years include "eliminating barriers in recruitment and hiring," which means employers would be wise to review their on-boarding and selection processes, experts say. Human Resource Executive (1/23) LinkedInFacebookTwitterGoogle+Email this Story
As much as a longtime customer may love you, they're not as likely to talk as the new one that just walked out the door."
--Andy Sernovitz, writing at Duct Tape Marketing
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