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December 31, 2012News for marketing professionals

  Breaking News 
  • Thomas the Tank Engine to be further modernized by Mattel
    Mattel is investing heavily into reinventing the Thomas the Tank Engine toy enterprise it purchased from Hit Entertainment last year. Mattel will try to expand the franchise into Latin America and Asia, in particular, and will surround the brand with new marketing efforts such as a one-hour movie, a dedicated Web portal, four new applications aimed at preschoolers and possibly a Macy's Thanksgiving Day Parade balloon. The New York Times (tiered subscription model) (12/30) LinkedInFacebookTwitterEmail this Story
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  Company News 
  Market Trends 
  • "Fiscal cliff" could lead advertisers to tighten their belts
    Madison Avenue will likely see advertisers grow more conservative if Congress fails to reach a compromise budget deal, experts say. There won't be a massive cut in ad spending, but many big brands are likely to take a more conservative approach, says Arby's Restaurant Group Chief Marketing Officer Russ Klein. "It's a safe assertion to say advertisers have been scenario planning," he says. "You don't want to get over your ski tips because the ability to claw back money is more difficult than just saving it in the first place." The Wall Street Journal (12/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Swarovski used mobile to move the brand closer to customers
    Swarovski's redesign of its tablet experience and creative campaigns within applications increased the number of fans who access its content via mobile devices to 40%. The luxury brand ran several mobile optimized campaigns such as "The Style Elite of FNO [Fashion's Night Out]" that featured "look books" by users. "The ultimate goal is to leverage mobile in a way that will give us a shorter path to our consumers and make the brand more accessible, from both a brand and logistical perspective," says Yelena Leshchinsky, head of communication and social media. Luxury Daily (12/28) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FCC promises to speed applications for in-flight broadband
    The Federal Communications Commission is promising that new rules it adopted will lead to 50% faster processing of applications for airlines looking to add in-flight broadband services. "Whether traveling for work or leisure, Americans increasingly expect broadband access everywhere they go," says Julius Genachowski, FCC chairman. Adweek (12/28) LinkedInFacebookTwitterEmail this Story
  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
Energy and persistence conquer all things."
--Benjamin Franklin, member, Advertising Hall of Fame

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