| Location in the Language of Business |  |
| Location Ecosystem
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- How combining GIS and BI gives businesses an edge
Integrating geospatial information systems technology with business intelligence tools can provide businesses with a powerful advantage, Vijay Kumar writes. For example, spatial analysis can help businesses map customers' buying habits and other behavior patterns that can affect a brand. "Understanding customer behavior becomes more intuitive and meaningful if integrated with regional, demographic and socio-economic information, and with competitive presence in an area," Kumar writes. LBx Journal
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| Industry Applications
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- RFID used to track tools and workers at Texas steel finisher
OCTG Tubular Finishing Services is using RFID technology to track the locations of equipment and workers at its facility near Houston. The company inspects finished steel pipes for oil-drilling operations and tags each one, so the supply chain can be traced if the pipe stops working. The tags are also used to track the location of inventory and personnel to increase efficiency. RFID Journal
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- Esri Australia launches project to map government GIS use
Esri Australia will lead a research project to discover how local governments in that country are using GIS technology. Governments are using GIS to for planning, and managing assets, as well as building applications and more. Researchers say they hope to pinpoint developing trends in GIS using the study. TMCNet.com
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- Study shows GPS devices help dementia patients, families
Researchers in Norway said giving patients with dementia GPS devices helped foster greater feelings of security and freedom, as well as a higher quality of life. Five municipalities helped the research team with the study, which found that a location and alarm system was unobtrusive for patients in the early stages of dementia while providing peace of mind for caregivers. United Press International
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| Business Strategy and Planning
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- Facebook working on app to track mobile users
Facebook is developing a location-based application that would track mobile users as a way to help them find their friends -- even when the Facebook app is closed, according to a Bloomberg report, which says the social networker has a targeted launch date of mid-March. Another report asserts that Facebook issued -- and quickly rescinded -- a similar app called "Find Friends Nearby" in June 2012. Separately, Facebook announced that as part of an agreement with the Better Business Bureau, it will become more forthcoming about its targeted advertising efforts. Bloomberg
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, ReadWrite
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, The Verge
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- Business must rethink ad strategies to make the most of hyperlocal
Businesses hoping to take advantage of mobile for hyperlocal marketing are advised to offer something of value in return for information on the mobile user's location, especially as consumers experience increasing message volume, writes Chantal Tode. The geographic area being targeted should be large enough to reach enough consumers to make the effort pay off, and the campaign should rely on the right form of location data for the campaign's needs. Mobile Marketer
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| Industry Association News
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- Location intelligence infographics
For infographics on location intelligence and location-based services, including Big Data, the application economy, business intelligence and bring-your-own-device, click here.
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