Reading this on a mobile device? Try our optimized mobile version here:

February 4, 2013
Share|Sign up|Archive|Advertise
Stories from the Street 
  • Storm damage creates opportunity amid struggle to rebuild
    Hurricane Sandy did significant damage to the three restaurants Amy Breidenbach owns. One is open again, but the two others must be repaired or rebuilt. While insurance might not cover all her expenses, she plans to rebuild anyway. Jerry Siegel, president of JASB Management, says the rebuilding could make the restaurants better than ever. Breidenbach can incorporate customer suggestions into the overhaul, and she can protect against future storms in the new designs, he says. Newsday (Long Island, N.Y.) (subscription required) (2/1) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Using text messages to market your business
    Text messaging can be valuable tool for driving sales and making sure customers are thinking about your brand at strategic times, Ken Barber of writes. Companies can use text messages to target special offers to loyal customers, for example, or to push sales of limited-quantity items. (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Get staff involved when reviewing work safety procedures
    To ensure safety in the workplace, solicit ideas from staff members and make sure safety rules are clear and communicated to all workers, writes Ericka Bergenson. Post rules on signs, equipment and in employee handbooks. Also, review records of past accidents to ensure that measures have been taken to prevent a recurrence. (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • Why you should consider management liability insurance
    Lawsuits can be expensive for your company even if you win, so you may want to get insurance to guard against this risk. "There are always exclusions and limitations to policies, but your agent can work with you to identify your risks and find a policy designed to mitigate your exposure," writes W. Reed Moraw, president of Cadence Insurance. Smart Business online (2/1) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How technology helps small businesses get ahead
    If you're having a hard time getting your work done when you're on the go, mobile technology can help, writes Lisa Wirthman. Meanwhile, analytics services can tell you whether your marketing efforts are delivering results. "Companies that figure out how to harness and turn data into insights most effectively will gain huge competitive advantages," the 2012 SMB Routes to Market Study reported. Forbes/Capital One Spark blog (1/30) LinkedInFacebookTwitterGoogle+Email this Story
  • How to protect your business from hackers
    You can take certain precautions to protect your business from the kind of attack that hackers recently perpetrated on The New York Times, writes Jason Fell. Teach your employees to be wary of suspicious e-mails, keep your software current and make sure your staff uses passwords that are tough to crack. "Security professionals often recommend creating passwords that are at least 14 characters long, contain letters as well as numbers, and use upper and lower case letters," he writes. Entrepreneur online/The Daily Dose blog (1/31) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
Hot Topics 

Top five news stories selected by SmartBrief on Main Street readers in the past week.

  • Results based on number of times each story was clicked by readers.
[M]ore companies are making the connection between strong IT investment and improved business performance."
--Lisa Wirthman, writing at the Capital One Spark blog
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

Independent We Stand Independent We Stand is a movement of small business owners dedicated to educating their communities about the importance and strong economic benefits of supporting locally owned businesses. To learn more and to register your business in our "shop local" search engine, please visit us on the web at 

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Corporate Sales Director:  Tom O'Brien (212) 450-1679
Job Board:  Jackie Basso (202) 407-7871
SmartBrief Community:
Recent SmartBrief on Main Street Issues:   Lead Editor:  Ashley Fletcher Frampton
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information