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February 4, 2013
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Stories from the Street 
 
  • Storm damage creates opportunity amid struggle to rebuild
    Hurricane Sandy did significant damage to the three restaurants Amy Breidenbach owns. One is open again, but the two others must be repaired or rebuilt. While insurance might not cover all her expenses, she plans to rebuild anyway. Jerry Siegel, president of JASB Management, says the rebuilding could make the restaurants better than ever. Breidenbach can incorporate customer suggestions into the overhaul, and she can protect against future storms in the new designs, he says. Newsday (Long Island, N.Y.) (subscription required) (2/1) LinkedInFacebookTwitterGoogle+Email this Story
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Caring for Customers 
  • Using text messages to market your business
    Text messaging can be valuable tool for driving sales and making sure customers are thinking about your brand at strategic times, Ken Barber of mShopper.com writes. Companies can use text messages to target special offers to loyal customers, for example, or to push sales of limited-quantity items. BusinessNewsDaily.com (1/31) LinkedInFacebookTwitterGoogle+Email this Story
3 Foods Killing You From The Inside
Leading Nutritionist Reveals The 3 Foods Killing You From The Inside. Learn More.
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Keeping Shop 
 
  • Get staff involved when reviewing work safety procedures
    To ensure safety in the workplace, solicit ideas from staff members and make sure safety rules are clear and communicated to all workers, writes Ericka Bergenson. Post rules on signs, equipment and in employee handbooks. Also, review records of past accidents to ensure that measures have been taken to prevent a recurrence. WomenOfHR.com (1/31) LinkedInFacebookTwitterGoogle+Email this Story
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Managing the Money 
  • Why you should consider management liability insurance
    Lawsuits can be expensive for your company even if you win, so you may want to get insurance to guard against this risk. "There are always exclusions and limitations to policies, but your agent can work with you to identify your risks and find a policy designed to mitigate your exposure," writes W. Reed Moraw, president of Cadence Insurance. Smart Business online (2/1) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How technology helps small businesses get ahead
    If you're having a hard time getting your work done when you're on the go, mobile technology can help, writes Lisa Wirthman. Meanwhile, analytics services can tell you whether your marketing efforts are delivering results. "Companies that figure out how to harness and turn data into insights most effectively will gain huge competitive advantages," the 2012 SMB Routes to Market Study reported. Forbes/Capital One Spark blog (1/30) LinkedInFacebookTwitterGoogle+Email this Story
  • How to protect your business from hackers
    You can take certain precautions to protect your business from the kind of attack that hackers recently perpetrated on The New York Times, writes Jason Fell. Teach your employees to be wary of suspicious e-mails, keep your software current and make sure your staff uses passwords that are tough to crack. "Security professionals often recommend creating passwords that are at least 14 characters long, contain letters as well as numbers, and use upper and lower case letters," he writes. Entrepreneur online/The Daily Dose blog (1/31) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
Hot Topics 

Top five news stories selected by SmartBrief on Main Street readers in the past week.

  • Results based on number of times each story was clicked by readers.
SmartQuote 
[M]ore companies are making the connection between strong IT investment and improved business performance."
--Lisa Wirthman, writing at the Capital One Spark blog
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