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January 7, 2013News for women business owners

  Top Story 
  • How an 1870s law spurred contraceptive entrepreneurship
    The U.S. passed The Comstock Act, which targeted supposedly immoral products, in 1873, but it didn't succeed in preventing the production of birth-control products or other materials. Instead, the act created a black market for such supplies and gave entrepreneurs a chance to enter the market. Eventually, concern about disease turned public opinion against the prohibition on birth control. Slate (1/4) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Business Trends 
 
  • Would quotas help bring about equality?
    Despite progress in recent years, women are still underrepresented among the highest levels of business leadership at many U.K. companies. However, quotas remain a contentious topic, even among advocates of women's equality in the business world. "Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value," said Angela Ahrendts of Burberry. The Guardian (London) (1/5) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Business Spotlight 
  • Woman survives China's Cultural Revolution, becomes an entrepreneur
    Ping Fu survived a tough upbringing during China's Cultural Revolution and eventually went on to co-found a company called Geomagic, which produces software that can take 3D images of objects. Her experiences gave her the belief that things will work out even when times are hard, said Fu, author of "Bend, Not Break." "In 2000 everybody told me that Geomagic was going to die. ... But I never thought it would die," she said. Inc. magazine (1/2013) LinkedInFacebookTwitterEmail this Story
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  Social Media Buzz 
  • 5 marketing trends to follow this year
    Inbound marketing is likely to become increasingly important in 2013, Lisa Barone writes. "Businesses can no longer expect to earn an audience by shouting at them or 'interrupting' their daily activities." In addition, companies will analyze the data available to them and take a smarter approach to social media marketing, she writes. Small Business Trends (1/2) LinkedInFacebookTwitterEmail this Story

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  Weekly Poll 
  • Do you snack more when you're feeling stressed?
Yes
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  Technology 
  • Secrets to success for non-techie founders
    If you're launching a startup without a technical background, it's important to become comfortable with communicating with programmers and to be ready to adapt your strategy, writes Stacy Goldberg, CEO of Savorfull. You should also put together a strong team and think about employing interns, she writes. Women 2.0 blog (1/5) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How a little media training can help a lot
    Media training, which focuses on how to interact with members of the media, can be useful for business leaders, writes Alex Honeysett. "It only takes one bad interview for media training to become your biggest priority -- so you might as well invest in bringing in the pros now," she writes. TheDailyMuse.com (1/2) LinkedInFacebookTwitterEmail this Story
  • 3 tips for women business owners in 2013
    Inequality remains in the world, but women have made great strides, writes Deborah Sweeney. Women business owners can have a successful 2013 by focusing on customer service, building an enjoyable atmosphere and demonstrating respect, she writes. "[Y]ou must keep moving forward and staying positive along the way, treating everyone as you would expect to be treated." Forbes (1/4) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  • Congress can't agree on the Violence Against Women Act
    Congress was unable to come to an agreement to extend the Violence Against Women Act, which was first passed in the mid-1990s. The Senate version of the bill would have added protections for Native American women, immigrants and members of the LGBT community. It appears that some members of the House had concerns about the provisions that relate to Native Americans. National Public Radio (1/6) LinkedInFacebookTwitterEmail this Story
  Lifestyle 
  • Healthy foods for times of stressed snacking
    It's easy to reach for an unhealthy snack when you're feeling stressed, but there are better alternatives, writes Shauna C. Bryce. Try eating blueberries, strawberries, nuts or carrots, Bryce recommends. Plain popcorn or whole-grain cereal can also be good choices. Careerealism.com (1/3) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Businesses that get more serious about content will see great gains, both from the searchers who consume it and the search engines who can't help but rank it."
--Lisa Barone, vice president of strategy at Overit, writing at Small Business Trends

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