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July 27, 2012
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Today's Buzz 
 
New study: Social data helps CMOs drive key decisions
A new survey of The CMO Club reveals that most CMOs use real-time data from consumer conversations to indicate trends and make decisions – far beyond marketing. CMOs who share this data across their organization have a huge impact on all aspects of product development, sales, service, and more.
Read the free report now!
Network Update 
  • Twitter outage shakes marketers' confidence
    Twitter went dark for more than an hour Thursday afternoon, barely a month after the site's last major outage. The downtime disrupted some marketing campaigns and could make it harder for Twitter to win over marketers and advertisers. "What this probably reinforces is the importance of having a multiplatform approach so that we don't put all of our eggs in one basket, so to speak," said Ford social media chief Scott Monty. Advertising Age (tiered subscription model) (7/26), CNET (7/26) LinkedInFacebookTwitterGoogle+Email this Story
  • What is Microsoft planning to do with Yammer?
    Microsoft will stick to a "freemium" business model as it wraps Yammer into its portfolio of products, Yammer chief David Sacks says. But industry watchers say they aren't sure about Microsoft's ability to wrap the enterprise-facing social service into its lineup without muddling the Yammer brand. "If I was Yammer, the biggest concern that I would have is if [Microsoft] is going to take my nice, friendly brand and re-release it as something like 'Microsoft Social Cloud Server 2015,' " Huddle's Andy McLoughlin says. Wired.com/Wired Enterprise blog (7/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • Olympic marketers gamble on social media
    Olympic marketers are investing heavily in social media, even though "people use social media to connect with each other," not with brands, says Nate Elliott of Forrester Research. Coca-Cola is launching a system for creating beats on social media and mobile devices, and Procter & Gamble is using social media for videos of Olympic athletes and their moms. USA TODAY (7/26) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Report: Google+ traffic was up in June
    Google+ had about 111 million unique visitors in June, an increase of 66% from November, according to comScore data. The network's U.S. traffic grew even more quickly, rising 82% to 27.7 million visitors. "For a ghost town, as many seem to consider it, Google+ seems to have grown pretty significantly," Chris Crum writes. WebProNews (Lexington, Ky.) (7/26) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • It's time to get real about "real-time" responses
    Marketers shouldn't feel pressured to engage in real-time social media communications, writes Leigh Dow. Too often "real time" is shorthand for careless, poorly planned messaging that's more trouble than it's worth, Dow warns. "If you are doing social media right, little of your communication is in real time. Your communication should be the culmination of careful strategy and planning," she writes. SmartBrief/SmartBlog on Social Media (7/26) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Rock out with PBS' Bob Ross
    PBS is using Autotune and video-remix techniques to turn clips of its classic stars into catchy, danceable songs. The latest remix features Bob Ross, host of "The Joy of Painting," who stars in this blissful, feel-good ditty about "happy little clouds" and the freedom of the canvas. YouTube/PBS Digital Studios (7/26) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

Editor's Note 
  • #Follow Friday: WMA SmartBrief
    Social media is great, but it's only one piece of an effective online strategy. To make the most of your social media efforts, you need to be able to get your followers to respond to a call to action -- and an attractive website or an interactive application can make all the difference. Learn about the latest trends in Web marketing each day for free with WMA SmartBrief. LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
Senior Marketing ManagerAllstate InsuranceNorthbrook, IL
Community Manager - Social Media MarketingChangYou.comSanta Clara, CA
Social Media CoordinatorAmerican Public University SystemManassas, VA
Click here to view more job listings.

SmartQuote 
The big question ... is how [Facebook] will monetize its billion or so users. A lot of people think they can't convert those users to money."
--Michael Matousek of U.S. Global Investors, as quoted by Reuters
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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