| November 8, 2012 | News for marketing professionals |
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- Johnnie Walker, Porsche Design collaborate on luxury gifts
Johnnie Walker and Porsche Design Studio are collaborating on designer spirits bottles and other luxury gift options, including limited-edition bars costing nearly a quarter-million dollars. Gifting allows Johnnie Walker to "offer differentiated price points, helping to premiumize and drive consumers to trade up," says Rudy Paoli of Diageo, which owns Johnnie Walker. The brand is using online video channels and Instagram previews to promote the collection. Luxury Daily
(11/8)      
| Market Trends | | |
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- Restaurant chains court veterans with free food
A number of restaurants are offering free or steeply discounted food and libations to military members, retired and active, for Veterans Day. Krispy Kreme, California Pizza Kitchen, Denny's, Hooters, Red Lobster and T.G.I. Friday's are among the brands participating. The practice has not caught on with fast-food restaurants, says DFPR President Derek Farley, because "the meaning of the gesture gets lost at the drive-thru window or in the pick-up-your-order-here line." USA Today
(11/7)
- Product integration with movies can yield global brand lift
Heineken spots playing off the new James Bond movie "Skyfall" exemplify the creative heights to which brand partnerships with entertainment properties aspire, writes Scott Goodson. Movie deals usually involve steep pay-for-play by brands, but the relationships can be maximized by subtle, smart integrations that lead to global brand lift. Forbes/MarketShare blog
(11/7)
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| AAF Spotlight | | |
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- AAF Faculty Toolkit Webinar: Including the NSAC in your tenure and promotion package
Nov. 9, 2012 | 3 to 4 p.m. (EDT)
Does your university use the National Student Advertising Competition (NSAC) as the client for your advertising campaigns class? Are you in a tenure-track position? Then you should understand how you can use the NSAC in your tenure and promotion package. This unique competition can be positioned as more than just a class on your teaching CV. Students benefit from this competition as a professional development tool, and so should you. Join Sandy Utt on Nov. 9 at 3 p.m. ET to learn from her insights as a NSAC veteran.
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