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November 8, 2012News for marketing professionals

  Breaking News 
Partner with the Big Dog in Programmatic TV
NCC Media has unleashed PASSPORT, the only programmatic cable television buying platform with unequaled scale, market-level precision, full transparency & guaranteed audience delivery. NCC Media is the big dog in targeted cable, digital video & now, programmatic linear television. Learn more.
  Company News 
  • Johnnie Walker, Porsche Design collaborate on luxury gifts
    Johnnie Walker and Porsche Design Studio are collaborating on designer spirits bottles and other luxury gift options, including limited-edition bars costing nearly a quarter-million dollars. Gifting allows Johnnie Walker to "offer differentiated price points, helping to premiumize and drive consumers to trade up," says Rudy Paoli of Diageo, which owns Johnnie Walker. The brand is using online video channels and Instagram previews to promote the collection. Luxury Daily (11/8) LinkedInFacebookTwitterEmail this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
  Market Trends 
  • Restaurant chains court veterans with free food
    A number of restaurants are offering free or steeply discounted food and libations to military members, retired and active, for Veterans Day. Krispy Kreme, California Pizza Kitchen, Denny's, Hooters, Red Lobster and T.G.I. Friday's are among the brands participating. The practice has not caught on with fast-food restaurants, says DFPR President Derek Farley, because "the meaning of the gesture gets lost at the drive-thru window or in the pick-up-your-order-here line." USA Today (11/7) LinkedInFacebookTwitterEmail this Story
  • Product integration with movies can yield global brand lift
    Heineken spots playing off the new James Bond movie "Skyfall" exemplify the creative heights to which brand partnerships with entertainment properties aspire, writes Scott Goodson. Movie deals usually involve steep pay-for-play by brands, but the relationships can be maximized by subtle, smart integrations that lead to global brand lift. Forbes/MarketShare blog (11/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
  AAF Spotlight 
  • AAF Faculty Toolkit Webinar: Including the NSAC in your tenure and promotion package
    Nov. 9, 2012 | 3 to 4 p.m. (EDT)

    Does your university use the National Student Advertising Competition (NSAC) as the client for your advertising campaigns class? Are you in a tenure-track position? Then you should understand how you can use the NSAC in your tenure and promotion package. This unique competition can be positioned as more than just a class on your teaching CV. Students benefit from this competition as a professional development tool, and so should you. Join Sandy Utt on Nov. 9 at 3 p.m. ET to learn from her insights as a NSAC veteran. LinkedInFacebookTwitterEmail this Story
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It's not what the dream is but what the dream does."
--John Johnson, member, Advertising Hall of Fame

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