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December 12, 2012
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News for mobile marketing professionals

  Top Story 
 
  • Mobile ad rates sustain gains after Black Friday surge
    Mobile banner ads are enjoying a sustained increase in their cost-per-thousand-impressions rate that began with Black Friday, when the rate reached 76 cents, compared with 68 cents the week before and 63 cents in October, according to MoPub. By last week, rates had settled back to 74 cents, still up substantially. Moving ahead, MoPub strategy head Paul Gelb says rates are likely to continue climbing as advertisers now "have a lot more knowledge or understanding of the inventory that is performing best" and will pay to take advantage. Adweek (12/11) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • Toys R Us turns to Pandora to win mobile sales
    Toys R Us has launched a campaign using Pandor's iPhone application to drum up holiday-season mobile sales. The retailer is running expandable and audio ads in the app, which can steer users to a customized mobile site where they can view promotions and featured products, create wish-lists or shop online. MobileCommerceDaily.com (12/12) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • SMS can be a key tool in overall mobile strategy for retailers
    Almost 94% of SMS messages are read by recipients, according to data from McCormick Mobile Media, suggesting a big advantage over mobile banner ads, which tend to be ignored, writes Tim Ritchie. Retailers adopting a mobile strategy, however, need a comprehensive approach, within which SMS can be a highly effective component. MobileCommerceDaily.com (12/11) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Americans say they expect mobile payments -- eventually
    More than 6 in 10 Americans say they believe mobile payments are inevitable, but individually they doubt the usefulness or necessity and believe the transition is years away, according to a Harris Interactive report. "What surprised us the most was that a majority do believe that cash and credit cards may be going away. While payments have changed over the years, the fact that 3 in 5 Americans believe smartphones will replace cash for a majority of transactions is staggering, especially when you look at the quarter who believe this will happen in less than five years," said Regina Corso, senior vice president of Harris Poll and Public Relations. MobileCommerceDaily.com (12/12) LinkedInFacebookTwitterEmail this Story
 
  Making It Work 
  • Millennial Media signs with TRUSTe for consumer privacy
    Millennial Media is the first customer to sign up for TRUSTe's TRUSTed Mobile Ads for data privacy management, allowing consumers to manage their own data. The service is designed to deal with consumer concerns revealed in a TRUSTe survey, in which 94% assigned high priority to privacy and 85% said they wouldn't download an application they didn't trust. ClickZ (12/11) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  MMA News 
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Online Advertising ManagerZendeskSan Francisco, CA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher


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