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June 25, 2012
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News for mobile marketing professionals

  Top Story 
 
Add SMS marketing to your mix and watch your ROI soar. Engage the widest possible audience in a medium they love. Learn how advertising with Common Short Codes gives you access to nearly every mobile consumer in the U.S. Get the free white paper.
  Consumer Engagement 
  • SMS campaign engages fans for Katy Perry movie
    SMS updates are part of a Paramount Pictures' campaign for users who sign up to receive inside information on Katy Perry's new movie. The option, devised by Tagga Media, is available to those who visit the website for the movie, "Katy Perry, Part of Me 3D." Experts note that SMS' high-adoption rate gives the campaign the ability to tap into fan interest in the film. Mobile Marketer (6/25) LinkedInFacebookTwitterEmail this Story
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  Marketing & Sector Solutions 
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  Industry By the Numbers 
  • Lack of mobile optimization is squelching e-mail click-thrus
    Click-thru rates for e-mail campaigns have declined during the past year, even though e-mail open rates are improving. Given that more e-mail is being opened on mobile devices, the lack of optimization may be deterring mobile users from clicking through. "As the use of mobile devices continues to increase, it is critical to ensure that your e-mails are rendering correctly on the vast number of mobile devices being used by consumers," said Jennifer Wiese, an analytic consultant at Epsilon. Luxury Daily (6/25) LinkedInFacebookTwitterEmail this Story
  • Most businesses sit on mobile sidelines; many look to get into game
    More than half of business leaders surveyed around the world said they do no mobile marketing, but about 3 in 4 said they have plans to begin at some point, according to marketing services provider Strongmail. Among the 45% who are using mobile marketing, website optimization is the leading strategy, cited by 70%, followed by applications, at 55%. eMarketer (6/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Making It Work 
  • Sony's U.S. Xperia campaign: It's more than just a phone
    Sony Mobile will introduce its 4G Xperia Ion smartphone to the U.S. with a campaign that will focus on the handset's entertainment value for activities such as gaming and watching films. AT&T will sell the Android handset for $100. "This is not just about launching a device. It's about establishing credibility and visibility for Sony in the smartphone space," said Peter Farmer, Sony's mobile marketing vice president in North America. The New York Times (tiered subscription model) (6/24) LinkedInFacebookTwitterEmail this Story
  • Facebook agrees to terms of mobile-app privacy policy
    Facebook will warn users of its mobile applications if its software extracts personal information from their mobile devices. Kamala Harris, attorney general of California, says the privacy policy applies to third-party software in the company's App Center as well. Amazon.com, Apple, Google, Hewlett-Packard, Microsoft and Research In Motion previously agreed to observe the mobile-app privacy policy. Yahoo!/The Associated Press (6/22) LinkedInFacebookTwitterEmail this Story
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  MMA News 
  • Webinar: Geofencing: Best Practices for Cross Platform Local Marketing (Wednesday)
    Learn how to easily add geofencing for cross-platform marketing and SMS campaigns, and learn about the results of Locaid's MMA Forum Location Challenge! From being a preferred provider of location services on all Tier-1 carriers in North America; to geofencing the entire state of Nevada for mobile gaming to comply with Nevada Gaming Control Board regulations; to conducting our Mobile Location Challenge for the MMA Forum (see above); to launching our new Locaid Geofence™ solution, our geolocation roots run deep. To register to attend this free webinar, click here. LinkedInFacebookTwitterEmail this Story
  • Webinar: How to Manage the Increasing Complexity and Costs of Mobile App Development (Thursday)
    Learn how to manage the increasing complexity and costs associated with mobile app development across Apple iOS and Google Android devices. Apps are everywhere. Sparked by the introduction of Apple's App Store as well as the emergence of Facebook as a distribution platform for apps and content, consumers and businesses alike have embraced the app experience. As a result, organizations across all industries need to engage with their audience through mobile apps, but developing apps for these devices has become increasingly complex and costly. There are now more platforms and devices to support, more app versions to build and maintain, and new performance metrics to master. While the app environment offers exciting new opportunities for publishers, it also involves additional technical work, higher costs, and increased complexity - all of which distract from higher-value needs like content development and business strategy. To register to attend this free webinar, click here. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources  |  Industry Directory

 
Position TitleCompany NameLocation
Sr. Director Marketing - Mobile ApplicationsVonageHolmdel, NJ
Director, Mobile MarketingExpediaBellevue, WA
Social Media and Mobile Marketing AnalystFollett Higher Education GroupGreater Chicago Area, IL
Mobile Marketing Practice Lead360iNew York, NY
Communications DirectorMobile Marketing Association (MMA)New York, NY
Click here to view more job listings.

  SmartQuote  
Try a thing you haven't done three times. Once, to get over the fear of doing it. Twice, to learn how to do it. And a third time to figure out whether you like it or not."
--Virgil Thomson,
American composer and critic


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