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December 3, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Online-only publications offer promising, pared-down presentations
    The Magazine, a publication designed explicitly for digital, takes an approach to the platform that begins with the question of what is absolutely essential in terms of content, stripping away everything that isn't, including ads. This marks a promising departure from other publications' online efforts, which start with the objective of squeezing in everything online that they include in print, writes Mathew Ingram. GigaOm (11/30) LinkedInFacebookTwitterEmail this Story
  • Market for newspapers a lively one over past year
    The past year has been a highly active one for newspaper sales and acquisitions, including major moves by Warren Buffett and a wide array of local sales. Among the latest moves is the decision by Aaron Kushner’s 2100 Trust to put its Colorado Springs Gazette up for sale, four months after it was acquired. The move, however, is designed to allow further focus and investment in Kushner's push to build up the Orange County Register in print. blog (12/2) LinkedInFacebookTwitterEmail this Story
  • Cleveland Plain Dealer staffers fight back
    Employees at Cleveland's Plain Dealer are actively trying to head off anticipated staff cuts by rallying supporters via social networks, even as owner Advance Publications signals big changes that might include reduced print publication. The staff efforts also include a TV commercial and pleas by local celebrities. “We’ve been surprised and gratified and really humbled by the amount of response we’ve gotten,” said John Mangels, a science writer for the paper. The New York Times (tiered subscription model)/Media Decoder blog (12/2) LinkedInFacebookTwitterEmail this Story
  • Esquire to provide lengthier content through Byliner
    Longer-form and vintage content from Esquire will now be available through the Byliner digital startup, under an arrangement between the two companies. “Right now we publish 11 monthly issues with 1,200 editorial pages annually; it is not enough pages for us to do all the ideas we have or support fiction the way we would like. This new partnership allows us to take what we are known for and do it on a much broader scale,” said David Granger, Esquire’s editor in chief. The New York Times (tiered subscription model)/Media Decoder blog (11/30) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Why Web users should worry about real-time bidding
    Real-time bidding tools are allowing advertisers to carve up Web users into distinct demographics, which are then used to determine the ads presented to any given person, Jeffrey Rosen writes. That's potentially troubling since it means ads and promotions can be targeted to people based on their perceived spending power. "The segmented profiles that advertisers ... use to define us may become more pervasive and significant than the identities we use to define ourselves," Rosen writes. The New York Times (tiered subscription model) (11/30) LinkedInFacebookTwitterEmail this Story
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British writer

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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