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March 8, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • Marketers should live by 3 mandates, Adobe CEO says
    Marketers need to be willing to engage their audiences anywhere, they need to embrace Big Data and they need to communicate with other departments in their organizations, Adobe Systems CEO Shantanu Narayen said at a digital marketing summit in Salt Lake City. "CMOs are in a better position to predict future business than CFOs," he said. ClickZ (3/7) LinkedInFacebookTwitterEmail this Story
Want big bucks for your company?
You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Eye on Marketing 
 
  • How to generate marketing content with webinars
    Webinars can serve as the basis for a much larger marketing initiative, Brian Hansford writes. Record the webinar and transcribe it into a PDF document, then use that material in a blog or a Web series. "If your organization delivers multiple webinars every quarter, you can rapidly build a library of highly valuable content assets," Hansford writes. HeinzMarketing.com (3/7) LinkedInFacebookTwitterEmail this Story
  • Small businesses plan to invest in digital in 2013
    Nearly a quarter of small businesses in the U.S. plan to invest in improving their corporate website this year, and a fifth will put resources toward improving their SEO, according to an Ad-ology Research study. Nearly 70% of small businesses run their own websites, the study indicated. eMarketer (3/7) LinkedInFacebookTwitterEmail this Story
  • How to generate more sales leads from your website
    Your company's website should seek to capture browsers' contact information through Web forms, BoostSuite.com CEO Aaron Houghton writes. That information can then be used to generate sales leads. Try offering coupons or access to e-books in order to encourage people to fill out the Web forms, he writes. Duct Tape Marketing (3/7) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Tech Edge 
  • Marketers shut out as Facebook updates newsfeed
    Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek (3/7) LinkedInFacebookTwitterEmail this Story
  Innovation 
  • How to make your company more creative
    Managers are trained to be rigorous, objective and efficient, but can they also learn to foster creativity? Absolutely, writes Bruce Nussbaum, either by helping their employees become more creative or by opening the doors to external innovators. "Creative competence is like a sport. You can train for it and increase the capacities of yourself and your organization," Nussbaum writes. Harvard Business Review online/HBR Blog Network (3/7) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA Houston Chapter — Event -- Get out of that director's chair and sell something!
    This event will be held Thurs, Mar. 21, from 11:30 a.m. to 1:00 p.m., at Courtyard on St. James Place, 1885 St. James Place, in Houston, TX. Maximizing tradeshow booth results with motivated, directed staff, attendees to this event will learn how to fully engage both customers and sales representatives with marketing communications on the trade show floor. Presented by Craig Koopersmith, Skyline Displays of Houston. Read more. LinkedInFacebookTwitterEmail this Story
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote 
Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist


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