February 18, 2013
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Stories from the StreetSponsored By
How a retailer became a designer in search for perfect jeans
Sebastian McCall opened a jeans store in Philadelphia 15 years ago. In 2010, McCall worked with one of his vendors to create his own denim brand with the perfect fit for all sizes, and by the end of 2012, he had sold 16,000 pairs. "I grew up in a hair salon, and my mother always said, 'It's not how she looks when she walks in the door, watch the smile on her face as she leaves,' " McCall says. The Philadelphia Inquirer (2/18)
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Everyone Wants to Win, Not Everyone Knows How
According to Jack Welch, winning isn't only important for top executives but for everyone — from the boardroom to the mailroom — who wants to get ahead and help his or her organization. Download the Winning book summary and learn more, now.

Caring for Customers
Using group coupon offers to build your business
You can make the most out of offering deals through sites such as Groupon and Living Social by incentivizing customers to spread the word about your brand and by gathering information about them, writes Connie Certusi, general manager of Sage's Small Business Solutions. "Make sure to capture your customers' information, and have systems in place to track not only your customers' contact information, but a record of their purchases," Certusi recommends. Small Business Computing (2/13)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Keeping ShopSponsored By
How to keep employee morale high at your business
It's important to communicate with your employees, show them you care about their well-being and provide opportunities for your team members to interact with one another, write Karl Stark and Bill Stewart of Avondale. "There are many ways to provide 'family time' to your staff, including occasional happy hours, off-site meetings, or other team-building events," they note. Inc. online (free registration)/Herding Gazelles blog (2/15)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Managing the Money
Experts offer advice for filing business taxes
In this article, experts provide financial advice on a number of small-business tax topics, including tax credits, the Affordable Care Act and employee classification. CPA Vincenzo Villamena recommends reassessing classifications on a regular basis. "This is something that the IRS takes seriously and can be caught if you end a business relationship with a contractor in a bad way," Villamena says. B2C Marketing Insider/NerdWallet.com (2/14)
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Tips & Tools
How to attract large corporate clients
Research suggests that small businesses can benefit from selling to corporate clients, but making connections with large companies can be challenging, writes Angelique Rewers. Get started by developing a clear marketing plan, focusing on companies in your area and creating a strong personal brand, she writes. The Washington Post/On Small Business blog (2/15)
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How to pick the right platform for your marketing videos
You can set your company up for video marketing success by using a cloud-based platform that includes social-collaboration functionality, writes Jeff Fissel, KZO Innovations' vice president of solutions. He also recommends looking for a platform that is being updated and that will serve the needs of mobile users. MarketingProfs (2/14)
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News You Can Use
Small-business provisions in the new defense act
The 2013 National Defense Authorization Act opens the door to a broader Small Business Administration mentor-protégé program. It gives the SBA the authority to create such a program for businesses that are not in the 8(a) program for economically or socially disadvantaged individuals. The act also increases transparency requirements for federal-government contractors who list small businesses as subcontractors. NationalDefenseMagazine.org (3/1)
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SmartQuote
Building a strong customer network lets you stay connected with your customers, paves the way for future offers and makes it easier for you to deliver a positive experience."
-- Connie Certusi, general manager of Sage's Small Business Solutions, writing at Small Business Computing
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